Press releases - Revision history

JasonCarswell at 02:08, 27 July 2026

2026-07-27T02:08:31Z

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 === Videos ===
-* '''[https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️]''' playlist{{YT}}
+* '''[https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️]'''{{YT}} playlist
 * '''''[https://www.youtube.com/watch?v=41FFBeJ5328&list=PLQK7dcFYL1EI How to Write a Press Release - Media Training for Activists]'''''{{YT}} (1:00:55) ~ [[Rise and Resist]], [[2018]]-08-25.

@@ Line 89: / Line 89: @@
 === Videos ===
-* [https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️] playlist{{YT}}
+* '''[https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️]''' playlist{{YT}}
 == Press releases on Projex.Wiki ==

← Older revision		Revision as of 01:57, 27 July 2026
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	Interesting extras, wrap-around, & analysis.		Interesting extras, wrap-around, & analysis.
		+
		+	Boilerplate information about your business.
		+
		+	: END
		+	: XXX

	== How to draft press releases ==		== How to draft press releases ==

← Older revision		Revision as of 01:55, 27 July 2026
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	1-2 paragraphs to convince the audience to read the rest of the article.		1-2 paragraphs to convince the audience to read the rest of the article.
		+
		+	# Who your press release is about
		+	# What the core subject of the press release is
		+	# When the events withing the press release will occur
		+	# Where your news, event, or promotion will take place
		+	# Why readers should be interested, or why the press release is newsworthy

	May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.		May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

← Older revision		Revision as of 01:51, 27 July 2026
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−	A [[press release]] is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.	+	A '''press release''' is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.

	It's important to include enough details that the journalist has a complete overview of all the information.		It's important to include enough details that the journalist has a complete overview of all the information.

@@ Line 2: / Line 2: @@
-A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.
+A [[press release]] is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.
 It's important to include enough details that the journalist has a complete overview of all the information.
@@ Line 11: / Line 11: @@
 == Newsworthy ==
-It must be worth your time, and the time of your readers.
+Your press release must be worth your time, and the time of your readers.
 * A funding announcement
@@ Line 21: / Line 21: @@
 * The news has a big impact on your industry
 * or society
 == Press Release Ground Rules ==
@@ Line 32: / Line 31: @@
 * No overt selling or hyperbole
 * Answers the question "Why should I care about this?"
 == The Basics ==
@@ Line 60: / Line 58: @@
 Interesting extras, wrap-around, & analysis.
 == How to draft press releases ==
 === Articles ===
@@ Line 80: / Line 73: @@
 * [https://www.WikiHow.com/Write-a-Press-Release WikiHow.com - How to Write a Press Release]
 * [https://www.WordStream.com/blog/ws/2021/11/04/how-to-write-a-press-release WordStream.com - How to Write a Great Press Release in 7 Steps (with Templates!)]
 === Videos ===
 * [https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️] playlist{{YT}}
 == Press releases on Projex.Wiki ==

← Older revision		Revision as of 01:47, 27 July 2026
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	[[File: Does A Bear Shit In The Woods.png \|thumb \|right \|200px \|Does a bear read in the woods?]]		[[File: Does A Bear Shit In The Woods.png \|thumb \|right \|200px \|Does a bear read in the woods?]]

−	~~{{Stub}}~~
−	~~{{More soon}}~~

		+	A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.

−	~~This will be~~ an ~~article about drafting~~ and ~~publishing [[press releases]].~~	+	It's important to include enough details that the journalist has a complete overview of all the information.
		+
		+	It is '''NOT''' an advertisement.
		+
		+
		+	== Newsworthy ==
		+
		+	Worth your time, and the time of your readers
		+
		+	* A funding announcement
		+	* An upcoming event
		+	* Change to leadership
		+	* Expanding into a new market
		+	* Industry research or report
		+	* New product launch
		+	* The news has a big impact on your industry
		+	* or society

← Older revision		Revision as of 01:18, 27 July 2026
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−	== Press Release Ground Rules	+	== Press Release Ground Rules ==

	A press release is not an article. It is a document that enables a reporter to write an article.		A press release is not an article. It is a document that enables a reporter to write an article.

@@ Line 6: / Line 6: @@
 This will be an article about drafting and publishing [[press releases]].
 == The Basics ==
-* make it worthwhile
+* Make it worthwhile
-* know your audience(s)
+* Know your audience(s)
-* make it easy for outlets
+* Make it easy for outlets
-* use the Inverted Pyramid (Lead + Body + Tail)
+* Use the Inverted Pyramid (Lead + Body + Tail)
 === The Lead ===
@@ Line 58: / Line 69: @@
 * [https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️] playlist{{YT}}
 == Press releases on Projex.Wiki ==