WE Protect Freedom!/Branding development
(photo by Ryan Pimiskern, Flickr).
Wikipedia: Monarch butterfly
WikiMedia Commons: Danaus plexippus.
WE Defend Freedom! may be a comprehensive way to organize, clarify fundamentals, brand (or rebrand), engage our members, better grow our numbers, and visibly and/or financially support our freedom groups.
First draft
This is just a first draft pitch by Jason Carswell that will be presented to our communities for consideration, further input, development, improvements, tweaking, and hopefully for wider acceptance and implementation.
This living document may evolve and change over time, yet include an immutable development history - and perhaps we can draft a strong cornerstone constitution (that may be amended). Currently this page documents the branding conceptual development, community fundamentals, and analysis for promotion and growth - all of which can be moved off to a more specific brand-development page if necessity requires this page title.
Brand identity
In order to effectively develop our brand identity we must know what we don't want, drill down to our core purpose, outline our fundamental goals, determine
Unfocused, negative, limited
"Fuck Trudeau" flags merely state an opinion, crudely, and whether you are for or against Trudeau, the flag and flyer neither offer actions nor productive solutions, while saying nothing about our freedom communities and goals. Yet to be proven, it's been alleged that the "Fuck Trudeau" design is owned by a series of shell corporations that trace back to Justin Trudeau himself, preemptively controlling his own opposition.
The term "freedom fighters" confusingly may mean fighting for freedom as well as fighting against freedom, and all confusions and negatives should be avoided, including all associations with violent fighting.
Clarity, motivation, action
"Defend Freedom!" and "WE Defend Freedom!" (WE = Windsor & Essex County) remain peaceful positive actionable statements of resistance and opposition to the mafia government puppet "leadership" as well as the status quo establishment of banksters, corporate monopolies, the ruling class, their matrix of rigged systems, and all orders of corruption and tyranny, from local to global.
Endless tyranny
During this pleasant summer of 2023, many folks may not realize that the wicked never sleep and are always orchestrating greater evils, perpetual propaganda, more lockdowns, medical tyranny, bigger psychological warfare, global institutional theft, global economic transformation, world wide starvation, and endless war - including ongoing fifth generation warfare and culture wars distracting from cataclysmic economic warfare for centralized control.
Perpetual war
Thus our resistance work must never tire and never end, even in calm periods. Realize it or not, we are in the perpetual war that George Orwell outlined in 1984. And I cannot think of anything more alarming.
Warning tape motif
Therefore I cannot think of a more appropriate attention-getting motif than warning tape with diagonal bars of black/yellow (like honey bees, Voluntaryist, anarchist, and Libertarian flags, designs, and motifs) or in other colours like red/white, green/white, red/yellow, or the various warning stripe colour motifs on emergency vehicles of different regions (some may have exclusive claims to colour combinations, such as UK police cars with fluorescent yellow hoods, yellow/blue checked sides, and rear yellow/orange warning chevron stripes). Easily found and purchased, the majority of warning tape comes on adhesive rolls of vinyl tape, duct tape, reflective tape, etc., cheap to expensive. (By my definitions to clarify in a world of confusing labels and mislabels, warning tape should not be confused with caution tape, which is typically non-adhesive strung up in the air. Phrasing may repeat "caution", "biohazard", "danger", "police line do not cross", etc.)
Practical
Easily available, economic, highly identifiable, and pragmatically useful, to continue the group identity branding and motif we may use warning tape to post professionally printed and self-printed material, decorate protest signs, costumes, or whatever. We may also embrace other yellow/black hazard signs, symbols, and motifs as well as striped mascots like the honey bee, wasp, hornet, or bumble bee.
Or orange?
Optionally we could embrace a colour shift to orange/black to be distinctly different, employ the poisonous Monarch butterfly rather than honey bees, and embrace the Halloween aesthetic.
Brand usage
Accessibility
From amateurs to professionals, anyone can apply, design, draw, make, paint, and/or purchase warning stripes to decorate for any design purpose to defend freedom.
Stripe design utility
Good graphic designers embrace pros and cons of design limitations. For example, the 45 degree diagonal warning stripes may feature diagonal text, one way or the other, interactively inviting observers to tilt heads to read. Or each stripe may contain separate compartmentalized fields of information, alone or in a series. Prominent titles, critical information, and graphics may be overlayed without diagonal tilts.
Core functions and goals
For maximum efficacy this rebranding process requires revisiting and reconsidering our freedom groups' core functions and goals, including:
1. organizing and engaging our members, groups, actions, and events 2. clearly communicating our fundamental values, ambitions, information, and accessibility 3. growing memberships, awareness / visibility, abilities, and resources
Understanding and organization of these core functions can be shared (among members and the public) clearly outlining our mission, be printed in materials, documented online, referenced in press releases, and even be applied to fundraising merchandise and products to greater or lesser extents.
Initial usage
Items may be professionally printed, downloadable to be self-printed, and/or hand-made.
- print
- business cards
- flyers
- posters
- stickers
- banners & signs
- to identify the group
- to identify the event
- to share information
- merchandise (fundraising)
- T-shirts
- bandanas (easy to hide/expose, wear, tie on something, wave high, use as flag/sign, etc)
- hats
- cover design for Canadian Constitution (a free download PDF e-book) to mass-print collectable hardcopies to sell
Slogans ideas
- more coming
Body copy
- more coming
Fundamentals
- more coming
Organizing
- more coming
Engagement
- more coming
Growth
- more coming
Support
- more coming