Difference between revisions of "Press releases"

Revision as of 01:18, 27 July 2026

Does a bear read in the woods?

This article is a stub requiring expansion.

More soon.

This will be an article about drafting and publishing press releases.

== Press Release Ground Rules

A press release is not an article. It is a document that enables a reporter to write an article.

1-2 paragraphs to convince the audience to read the rest of the article.

May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

Evidence - Background - Details - Logic

Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.

Interesting extras, wrap-around, & analysis.

Tell lie vision.

More soon.

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 This will be an article about drafting and publishing [[press releases]].
+== Press Release Ground Rules
+A press release is not an article.  It is a document that enables a reporter to write an article.
+* Makes a clear announcement
+* Delivers and easy-to-understand message in "lede" paragraph
+* Third person, objective writing
+* No overt selling or hyperbole
+* Answers the question "Why should I care about this?"
 == The Basics ==
-* make it worthwhile
+* Make it worthwhile
-* know your audience(s)
+* Know your audience(s)
-* make it easy for outlets
+* Make it easy for outlets
-* use the Inverted Pyramid (Lead + Body + Tail)
+* Use the Inverted Pyramid (Lead + Body + Tail)
 === The Lead ===
@@ Line 58: / Line 69: @@
 * [https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️] playlist{{YT}}
 == Press releases on Projex.Wiki ==