Press releases
A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.
It's important to include enough details that the journalist has a complete overview of all the information.
It is NOT an advertisement.
Newsworthy
Your press release must be worth your time, and the time of your readers.
- A funding announcement
- An upcoming event
- Change to leadership
- Expanding into a new market
- Industry research or report
- New product launch
- The news has a big impact on your industry
- or society
Press Release Ground Rules
A press release is not an article. It is a document that enables a reporter to write an article.
- Makes a clear announcement
- Delivers and easy-to-understand message in "lede" paragraph
- Third person, objective writing
- No overt selling or hyperbole
- Answers the question "Why should I care about this?"
The Basics
- Make it worthwhile
- Know your audience(s)
- Make it easy for outlets
- Use the Inverted Pyramid (Lead + Body + Tail)
The Lead
Who + What + Where + When + How
1-2 paragraphs to convince the audience to read the rest of the article.
- Who your press release is about
- What the core subject of the press release is
- When the events withing the press release will occur
- Where your news, event, or promotion will take place
- Why readers should be interested, or why the press release is newsworthy
May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.
The Body
Story + Arguments + Issues
Evidence - Background - Details - Logic
Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.
The Tail
Interesting extras, wrap-around, & analysis.
Boilerplate information about your business.
- END
- XXX
How to draft press releases
Articles
- Blog.HubSpot.com - How to write a press release [free press release template + examples]
- ContentGrip.com - 15 great press release examples (plus tips for SEO and AI visibility in 2026)
- Grammarly.com - How to Write a Press Release: A Step-by-Step Guide
- Journalism.University - How to Write an Effective Press Release for PR
- Prezly.com - How to Write a Press Release: 2026 Step-By-Step Guide
- PRLab.co - How to Write a Press Release (10 Steps) + Free Template
- Shadow.inc - How to Write a Press Release: Format, Template, and Examples (2026 Guide)
- TheSMBGuide.com - How to Write a Press Release
- WikiHow.com - How to Write a Press Release
- WordStream.com - How to Write a Great Press Release in 7 Steps (with Templates!)
Videos
- ✍️ How to write a PRESS RELEASE ✍️[ YouTube ] playlist
- How to Write a Press Release - Media Training for Activists[ YouTube ] (1:00:55) ~ Rise and Resist, 2018-08-25.
Press releases on Projex.Wiki
- SupYouTube template
- Pages using the 'SupYouTube' template
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