Difference between revisions of "Press releases"

Revision as of 01:48, 27 July 2026

Does a bear read in the woods?

A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.

It's important to include enough details that the journalist has a complete overview of all the information.

It is NOT an advertisement.

It must be worth your time, and the time of your readers.

A press release is not an article. It is a document that enables a reporter to write an article.

1-2 paragraphs to convince the audience to read the rest of the article.

May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

Evidence - Background - Details - Logic

Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.

Interesting extras, wrap-around, & analysis.

Tell lie vision.

More soon.

@@ Line 11: / Line 11: @@
 == Newsworthy ==
-Worth your time, and the time of your readers
+It must be worth your time, and the time of your readers.
 * A funding announcement