Difference between revisions of "Press releases"

Revision as of 01:50, 27 July 2026

Does a bear read in the woods?

A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.

It's important to include enough details that the journalist has a complete overview of all the information.

It is NOT an advertisement.

Newsworthy

Your press release must be worth your time, and the time of your readers.

A funding announcement
An upcoming event
Change to leadership
Expanding into a new market
Industry research or report
New product launch
The news has a big impact on your industry
or society

Press Release Ground Rules

A press release is not an article. It is a document that enables a reporter to write an article.

Makes a clear announcement
Delivers and easy-to-understand message in "lede" paragraph
Third person, objective writing
No overt selling or hyperbole
Answers the question "Why should I care about this?"

The Basics

Make it worthwhile
Know your audience(s)
Make it easy for outlets
Use the Inverted Pyramid (Lead + Body + Tail)

The Lead

Who + What + Where + When + How

1-2 paragraphs to convince the audience to read the rest of the article.

May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

The Body

Story + Arguments + Issues

Evidence - Background - Details - Logic

Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.

The Tail

Interesting extras, wrap-around, & analysis.

How to draft press releases

Articles

Tell lie vision.

Videos

✍️ How to write a PRESS RELEASE ✍️ playlist^{[ YouTube ]}

Press releases on Projex.Wiki

@@ Line 2: / Line 2: @@
-A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.
+A [[press release]] is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.
 It's important to include enough details that the journalist has a complete overview of all the information.
@@ Line 11: / Line 11: @@
 == Newsworthy ==
-It must be worth your time, and the time of your readers.
+Your press release must be worth your time, and the time of your readers.
 * A funding announcement
@@ Line 21: / Line 21: @@
 * The news has a big impact on your industry
 * or society
 == Press Release Ground Rules ==
@@ Line 32: / Line 31: @@
 * No overt selling or hyperbole
 * Answers the question "Why should I care about this?"
 == The Basics ==
@@ Line 60: / Line 58: @@
 Interesting extras, wrap-around, & analysis.
 == How to draft press releases ==
-[[File: Tell Lie Vision Tumblr m8uh33PGid1qj6wafo1 500.jpg |thumb |right |200px |Tell lie vision.]]
-{{More soon}}
 === Articles ===
@@ Line 80: / Line 73: @@
 * [https://www.WikiHow.com/Write-a-Press-Release WikiHow.com - How to Write a Press Release]
 * [https://www.WordStream.com/blog/ws/2021/11/04/how-to-write-a-press-release WordStream.com - How to Write a Great Press Release in 7 Steps (with Templates!)]
+[[File: Tell Lie Vision Tumblr m8uh33PGid1qj6wafo1 500.jpg |thumb |right |200px |Tell lie vision.]]
 === Videos ===
 * [https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️] playlist{{YT}}
 == Press releases on Projex.Wiki ==