Difference between revisions of "Press releases"

Latest revision as of 02:08, 27 July 2026

Does a bear read in the woods?

A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.

It's important to include enough details that the journalist has a complete overview of all the information.

It is NOT an advertisement.

Newsworthy

Your press release must be worth your time, and the time of your readers.

A funding announcement
An upcoming event
Change to leadership
Expanding into a new market
Industry research or report
New product launch
The news has a big impact on your industry
or society

Press Release Ground Rules

A press release is not an article. It is a document that enables a reporter to write an article.

Makes a clear announcement
Delivers and easy-to-understand message in "lede" paragraph
Third person, objective writing
No overt selling or hyperbole
Answers the question "Why should I care about this?"

The Basics

Make it worthwhile
Know your audience(s)
Make it easy for outlets
Use the Inverted Pyramid (Lead + Body + Tail)

The Lead

Who + What + Where + When + How

1-2 paragraphs to convince the audience to read the rest of the article.

Who your press release is about
What the core subject of the press release is
When the events withing the press release will occur
Where your news, event, or promotion will take place
Why readers should be interested, or why the press release is newsworthy

May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

The Body

Story + Arguments + Issues

Evidence - Background - Details - Logic

Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.

The Tail

Interesting extras, wrap-around, & analysis.

Boilerplate information about your business.

END

XXX

How to draft press releases

Articles

Tell lie vision.

Videos

✍️ How to write a PRESS RELEASE ✍️^{[ YouTube ]} playlist
How to Write a Press Release - Media Training for Activists^{[ YouTube ]} (1:00:55) ~ Rise and Resist, 2018-08-25.

Press releases on Projex.Wiki

@@ Line 2: / Line 2: @@
-A [[press release]] is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.
+A '''press release''' is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.
 It's important to include enough details that the journalist has a complete overview of all the information.
@@ Line 44: / Line 44: @@
 -2 paragraphs to convince the audience to read the rest of the article.
+# Who your press release is about
+# What the core subject of the press release is
+# When the events withing the press release will occur
+# Where your news, event, or promotion will take place
+# Why readers should be interested, or why the press release is newsworthy
 May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.
@@ Line 58: / Line 64: @@
 Interesting extras, wrap-around, & analysis.
+Boilerplate information about your business.
+: END
+: XXX
 == How to draft press releases ==
@@ Line 78: / Line 89: @@
 === Videos ===
-* [https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️] playlist{{YT}}
+* '''[https://www.youtube.com/playlist?list=PLQK7dcFYL1EI ✍️ How to write a PRESS RELEASE ✍️]'''{{YT}} playlist
+* '''''[https://www.youtube.com/watch?v=41FFBeJ5328&list=PLQK7dcFYL1EI How to Write a Press Release - Media Training for Activists]'''''{{YT}} (1:00:55) ~ [[Rise and Resist]], [[2018]]-08-25.
 == Press releases on Projex.Wiki ==