Difference between revisions of "Press releases"

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== Press Release Ground Rules
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== Press Release Ground Rules ==
  
 
A press release is not an article.  It is a document that enables a reporter to write an article.
 
A press release is not an article.  It is a document that enables a reporter to write an article.

Revision as of 01:18, 27 July 2026

Does a bear read in the woods?
This article is a stub requiring expansion.
More soon.


This will be an article about drafting and publishing press releases.


Press Release Ground Rules

A press release is not an article. It is a document that enables a reporter to write an article.

  • Makes a clear announcement
  • Delivers and easy-to-understand message in "lede" paragraph
  • Third person, objective writing
  • No overt selling or hyperbole
  • Answers the question "Why should I care about this?"


The Basics

  • Make it worthwhile
  • Know your audience(s)
  • Make it easy for outlets
  • Use the Inverted Pyramid (Lead + Body + Tail)

The Lead

Who + What + Where + When + How

1-2 paragraphs to convince the audience to read the rest of the article.

May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

The Body

Story + Arguments + Issues

Evidence - Background - Details - Logic

Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.

The Tail

Interesting extras, wrap-around, & analysis.


How to draft press releases

Tell lie vision.
More soon.

Articles

Videos


Press releases on Projex.Wiki