Difference between revisions of "Press releases"

Revision as of 01:47, 27 July 2026

Does a bear read in the woods?

A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.

It's important to include enough details that the journalist has a complete overview of all the information.

It is NOT an advertisement.

Worth your time, and the time of your readers

A press release is not an article. It is a document that enables a reporter to write an article.

1-2 paragraphs to convince the audience to read the rest of the article.

May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

Evidence - Background - Details - Logic

Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.

Interesting extras, wrap-around, & analysis.

Tell lie vision.

More soon.

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 [[File: Does A Bear Shit In The Woods.png |thumb |right |200px |Does a bear read in the woods?]]
-{{Stub}}
-{{More soon}}
+A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.
-This will be an article about drafting and publishing [[press releases]].
+It's important to include enough details that the journalist has a complete overview of all the information.
+It is '''NOT''' an advertisement.
+== Newsworthy ==
+Worth your time, and the time of your readers
+* A funding announcement
+* An upcoming event
+* Change to leadership
+* Expanding into a new market
+* Industry research or report
+* New product launch
+* The news has a big impact on your industry
+* or society