Difference between revisions of "Press releases"

Revision as of 01:51, 27 July 2026

Does a bear read in the woods?

A press release is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.

It's important to include enough details that the journalist has a complete overview of all the information.

It is NOT an advertisement.

Your press release must be worth your time, and the time of your readers.

A press release is not an article. It is a document that enables a reporter to write an article.

1-2 paragraphs to convince the audience to read the rest of the article.

May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

Evidence - Background - Details - Logic

Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.

Interesting extras, wrap-around, & analysis.

Tell lie vision.

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−	A [[press release]] is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.	+	A '''press release''' is a compelling, objective, yet interesting story that you share with journalists when you have an announcement to make.

	It's important to include enough details that the journalist has a complete overview of all the information.		It's important to include enough details that the journalist has a complete overview of all the information.