Press releases

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Does a bear read in the woods?
This article is a stub requiring expansion.
More soon.


This will be an article about drafting and publishing press releases.


The Basics

  • make it worthwhile
  • know your audience(s)
  • make it easy for outlets
  • use the Inverted Pyramid (Lead + Body + Tail)

The Lead

Who + What + Where + When + How

1-2 paragraphs to convince the audience to read the rest of the article.

May include a compelling narrative, provocative quote or question, or noteworthy statistic to "hook" the reader.

The Body

Story + Arguments + Issues

Evidence - Background - Details - Logic

Quotes, photos, video, audio, etc. to support, dispute, and expand the topic.

The Tail

Interesting extras, wrap-around, & analysis.


How to draft press releases

Tell lie vision.
More soon.

Articles

Videos

Press releases on Projex.Wiki