Difference between revisions of "WE Protect Freedom!/Branding development"

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<!-- "WORK IN PROGRESS" -->
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{{WE Protect Freedom!}}
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<div class="center" style="width: auto; margin-left: auto; margin-right: auto;">{{Work in progress}}</div>
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{{Register}}
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{{Join}}
  
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[[File:WE Defend Freedom! logo.png|thumb|right|150px|WE Defend Freedom! logo.<br/>(WE = [[Windsor]] & [[Essex County]])]]
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[[File:WE Protect Freedom! Logo v1A.png|thumb|right|200px|WE Protect Freedom! logo v1A.<br/>(WE = [[Windsor]] & [[Essex County]])]]
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[[File:Defend Freedom! logo.png|thumb|right|150px|Generic Defend Freedom! logo.]]
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[[File:Protect Freedom! Logo v1A.png|thumb|right|200px|Protect Freedom! logo v1A.]]
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[[File:Face It, They Lied To Us v4.png|thumb|right|150px|Face It, They Lied To Us v4.]]
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[[File:Protect Children! Logo v1A.png|thumb|right|200px|Protect Children! logo v1A.]]
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[[File:F*ck Trudeau.jpg|thumb|right|150px|F*ck Trudeau flag.]]
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[[File:Face It, They Lied To Us v7 1200x1200.png|thumb|right|150px|Face It, They Lied To Us v7 1200x1200.]]
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[[File:Warning tape.jpg|thumb|right|150px|Warning tape,<br/>starts with W for Windsor.]]
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[[File:Design Manipulation.jpg||thumb|right|150px|YouTube video: '''''[https://www.YouTube.com/watch?v=p6aF5ma7BiM How Brands Use Design & Marketing to Control Your Mind]''''' (40:26) ~ Design Theory, 2023-07-12]]
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[[File:Caution Tape - Flickr - Picture Perfect Pose.jpg|thumb|right|150px|Caution tape - non-adhesive.]]
 
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[[File:OSHA barricade tapes colours.svg|thumb|right|150px|OSHA barricade tapes colours.]]
 
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[[File:Examples of UK style barricade tape.svg|thumb|right|150px|Warning stripes, aka barricade tape.]]
 
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[[File:Column Base In Warning Colour Paint.jpg|thumb|right|150px|Warning paint on column base.]]
 
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[[File:Construction-hazard-stripes.jpg|thumb|right|150px|Construction hazard chevron stripes.]]
 
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[[File:Max Headroom Header.jpg|thumb|right|150px|1980s' Max Headroom.]]
 
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[[File:Hazard-signs-01.jpg|thumb|right|150px|Hazard signs.]]
 
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[[File:201109 honey bee.png|thumb|right|150px|Honey bee.]]
 
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[[File:Monarch Butterfly - Flickr - Ryan Pimiskern - 5578309121_030b0531f2_c.jpg|thumb|right|150px|Monarch butterfly at [[Point Pelee]], [[Essex County, Ontario|Essex County]],<br/> (photo by Ryan Pimiskern, Flickr).<br/>Wikipedia: [https://en.wikipedia.org/wiki/Monarch_butterfly Monarch butterfly]<br/>WikiMedia Commons: [https://commons.wikimedia.org/wiki/Category\:Danaus_plexippus Danaus plexippus].]]
 
−
[[File:Unfinished Scottish rampant lion painting.jpg|thumb|right|150px|Unfinished Scottish rampant lion painting by [[Jason Carswell]].]]
 
  
 
'''[[WE Protect Freedom!]]''' may be a comprehensive way to organize, clarify fundamentals, positively rebrand ourselves, engage our members, better grow our numbers, and visibly and/or financially support our freedom groups.
 
'''[[WE Protect Freedom!]]''' may be a comprehensive way to organize, clarify fundamentals, positively rebrand ourselves, engage our members, better grow our numbers, and visibly and/or financially support our freedom groups.
 +
 +
Recognize it or not, strong branding is critical in our modern age - especially when attempting to counter the corporatocracy's avalanche of brainwashing, distraction, division, deception, manipulation, and propaganda.
 +
 +
The name or title, "'''[[WE Protect Freedom!]]'''", is not written in stone nor printed on cards, ''yet'', so this name, title, and these '''[[WE Protect Freedom!/Branding development|Branding development]]''' may come to nothing and be abandoned - or may remain, evolve, and/or thrive.  Time will tell.
 +
 +
: ''See also''
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Brand '''Brand''']
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Brand_management '''Brand management''']
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Lifestyle_brand '''Lifestyle brand''']
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Marketing '''Marketing''']
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Promotion_(marketing) '''Promotion (marketing)''']
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Visual_brand_language '''Visual brand language''']
 +
  
 
== First draft ==
 
== First draft ==
  
−
This is just a first draft pitch by [[Jason Carswell]] that will be presented to our communities for consideration, further input, development, improvements, tweaking, and hopefully for wider acceptance and implementation.
+
This is just an evolving first draft pitch by [[Jason Carswell]] that will be presented to our communities for consideration, further input, development, improvements, tweaking, and hopefully for wider acceptance and implementation.  This living document may evolve and change over time, yet it includes an immutable history of revisions ("view history" at the top of every wiki page).
 +
 
 +
Naturally and always, everyone is welcome to a Projex.Wiki account to edit and contribute to these wiki pages (we'll soon host wiki classes), or you may interact via email, phone, or in person with Jason or others who will improve these wiki pages with your contributions.
 +
 
 +
Hopefully  this developmental process on these '''[[WE Protect Freedom!]]''' and '''[[WE Protect Freedom!/Branding development|Branding development]]''' wiki pages will yield a cornerstone '''constitution''' (with room for amendments), powerful '''branding''', and our community strengthened by '''distributed management''', '''open organizing''', '''improved communications''', insightful analysis, preparation for '''sustainable growth''', and greater '''fortifications''' against tyranny.
  
−
This living document may evolve and change over time, yet include an immutable development history - and perhaps we can draft a strong cornerstone constitution (that may be amended).  Currently this page documents the branding conceptual development, community fundamentals, and analysis for promotion and growth - all of which can be moved off to a more specific brand-development page if necessity requires this page title.
 
  
−
=== Why rebrand and reorganize? ===
+
== Why rebrand and reorganize? ==
  
 
# Since we're running out of business cards, we'll need more.
 
# Since we're running out of business cards, we'll need more.
 
# Since we're designing and printing cards, why not also flyers, web resources, T-shirts, and other merchandise to raise funds for projects and/or rainy days?
 
# Since we're designing and printing cards, why not also flyers, web resources, T-shirts, and other merchandise to raise funds for projects and/or rainy days?
−
# Since many folks were exceptionally disappointed with the first business cards, why not redesign them?
+
# Since many folks were exceptionally disappointed with the first business cards, why not redesign and improve them - and include the community in the process?
 
#* lack of inclusiveness for community involvement, feedback, and adjustments
 
#* lack of inclusiveness for community involvement, feedback, and adjustments
 
#* missing critical information and links
 
#* missing critical information and links
Line 38: Line 45:
 
# Since we're not yet in desperate need, thus not in a rush, we may openly and collaboratively improve the card design.
 
# Since we're not yet in desperate need, thus not in a rush, we may openly and collaboratively improve the card design.
 
# Since we're improving the design, we may improve our message.
 
# Since we're improving the design, we may improve our message.
−
# Since we're improving our message, we may improve our branding.
+
# Since we're improving our message, we may improve our branding. This may or may not include our chosen title.  Perhaps we can do better than "'''WE Protect Freedom!'''"?
 
# Since we're improving our branding and message, we need to understanding our core principles.
 
# Since we're improving our branding and message, we need to understanding our core principles.
 
# To understand our core principles we need to define them.
 
# To understand our core principles we need to define them.
 
#* Many of us have been asking for clarity and a reference touchstone for years, whether it's a charter, mission statement, outline, whatever you want to call it in whatever form it evolves into.
 
#* Many of us have been asking for clarity and a reference touchstone for years, whether it's a charter, mission statement, outline, whatever you want to call it in whatever form it evolves into.
 +
 +
These and other issues are long over due for review and collaboratively addressing and improving for the benefit of everyone.
  
 
=== What this not. ===
 
=== What this not. ===
  
−
* This is not a mutiny.
+
* '''This is not a mutiny.'''
 
* This is not angry.
 
* This is not angry.
 
* This is not division.
 
* This is not division.
−
* This is not an effort to change or replace [[Stand Up Windsor]], [[Freedom Alliance Canada]], or any other existing group(s).
+
* This is not an effort to replace [[Stand Up Windsor]], [[Freedom Alliance Canada]], or any other existing group(s) or their functions.
−
* This is not an effort to change or replace any heads.
+
* This is not an effort to change or replace any leaders, managers, organizers, project heads, or whatever.
 +
 
 +
Maybe nothing comes of these efforts, or...
  
 
=== What this might be. ===
 
=== What this might be. ===
  
−
* Maybe nothing comes of this, or...
+
* '''Maybe we evolve, improve, organize, and grow.'''
−
* Maybe we get clarity and cards.
+
* Maybe we '''get clarity and cards.'''
−
* Maybe we get a stronger, more inclusive, open, more communicative community foundation.
+
* Maybe we '''build stronger, more inclusive, open, more communicative community foundations.'''
−
* Maybe we can grow a larger base on that better foundation.
+
* Maybe we can grow a larger base on better foundations.
−
* Maybe we'll be better prepared for whatever tyranny has in store for us next.
+
* Maybe we'll be better '''prepare'''d for whatever tyranny has in store for us next.
−
* Maybe we will form a new group or a few specialized subgroups with members who still participate in the old or other group(s) - as overlap already happens with regional communities.
+
* Maybe in this process we '''form some specialized subgroups''' with overlapping members still participating in existing group(s) - as already happens with regional communities (Essex County and beyond).
−
* Maybe these specialized subgroups can blossom and evolve lives of their own.
+
* Maybe these specialized subgroups can blossom and evolve effective fulfilling lives of their own.
 +
* Maybe we'll actually form a new separate group for some unforeseen reason(s). I'd rather maintain and improve than splinter and weaken.
 +
 
 +
'''Everything changes over time, yet some things may be steered with purpose.</br>
 +
It's time we clarify our course, make roadmaps, and define our destiny.'''
 +
 
  
 
== Brand identity ==
 
== Brand identity ==
  
−
In order to effectively develop our brand identity we must know what we don't want, drill down to our core purpose, outline our fundamental goals, determine  
+
'''In order to effectively develop our brand identity we must know what we don't want, drill down to our core purpose, outline our fundamental goals, and determine the best ways to communicate these to each other and the world.'''  Some lists have been started outlining [[WE Protect Freedom!#What we're about|What we're about]].
  
 
=== Unfocused, negative, limited ===
 
=== Unfocused, negative, limited ===
  
−
"Fuck Trudeau" flags merely state an opinion, crudely, and whether you are for or against Trudeau, the flag and flyer neither offer actions nor productive solutions, while saying nothing about our freedom communities and goals.  Yet to be proven, it's been alleged that the "Fuck Trudeau" design is owned by a series of shell corporations that trace back to Justin Trudeau himself, preemptively controlling his own opposition.
+
[[File:F*ck Trudeau.jpg|thumb|right|150px|F*ck Trudeau flag.]]
  
−
The term "freedom fighters" confusingly may mean fighting for freedom as well as fighting against freedom, and all confusions and negatives should be avoided, including all associations with violent fighting.
+
"'''Fuck Trudeau'''" flags merely state an opinion, crudely, and whether you are for or against Trudeau, the flag, and/or who brandishes it, that statement '''does not offer actions, purpose, nor productive solutions''', while '''communicating nothing about freedom''' and prepper communities and goals.  Unproven, it's been alleged that the "Fuck Trudeau" design is owned by a series of shell corporations that trace back to Justin Trudeau himself, preemptively controlling his own opposition - thus flying this flag may indirectly serve his purposes.
 +
 
 +
To be clear, this critique of the flag is not declaring that our communities accept or reject folks waving that flag.  That is for our communities to discuss.
  
 
=== Clarity, motivation, action ===
 
=== Clarity, motivation, action ===
  
−
"'''[[Defend Freedom!]]'''" and "'''[[WE Defend Freedom!]]'''" (WE = [[Windsor]] & [[Essex County]]) remain peaceful positive actionable statements of resistance and opposition to the mafia government puppet "leadership" as well as the status quo establishment of banksters, corporate monopolies, the ruling class and their deep state, their matrix of rigged systems of deception, manipulation, exploitation, oppression, and extermination, and all orders of authoritarian overreach, corruption, and tyranny - from local to global.
+
[[File:The We Store Cannabis Dispensary, 1565 Wyandotte St E, 2023-08-31.jpg|thumb|right|150px|It was suggested there might be confusion that the '''[[WEFringe]]''' and '''[[WE Protect Freedom!]]''' groups might cause confusion and be associated with the '''[[We Store]]''' franchise dispensaries of [[cannabis]].]]
 +
 
 +
The "'''WE'''" (all capitalized) of '''[[Windsor]] & [[Essex County]]''' was arrived at for the '''[[WEFringe group email lists]]''' and seemed like a catchy, clever gimmick to carry over.  (Folks are welcome to disagree and express other ideas.) "WEFringe" is meant to be as clear and as short as possible for the group email title.
 +
 
 +
==== Fight ====
 +
 
 +
The "'''Freedom Fighters'''" term is not clear at all and needs improving.
 +
 
 +
* Fighting for freedom?  Or fighting against freedom?
 +
* Fighting with words?  Fighting with fists? Fighting with nukes?
 +
* Why so angry?  Why fight in a peace movement?
 +
 
 +
For good branding, '''all confusions and negatives should be avoided''', including all associations with violence and fighting.
 +
 
 +
==== Defend ====
 +
 
 +
Initially "'''Defend Freedom!'''" was an improvement that seemed good enough.  However, it came up (sorry I forget who with) that "Protect Freedom!" is less adversarial.  To defend implies conflict, not to mention that the American War Department  was rebranded the Defense Department to improve public relations and perceptions of their industrial mass murder apparatus, whom we want no associations with.
 +
 
 +
==== Protect ====
 +
 
 +
'''"[[Protect Freedom!]]" remains a peaceful, positive, actionable statement of resistance and opposition to all kinds of tyranny''' - the mafia government puppet "leadership" as well as the status quo establishment of banksters, corporate monopolies, the ruling class and their deep state, their matrix of rigged systems of deception, manipulation, exploitation, oppression, and extermination, and all orders of authoritarian overreach, corruption, and despotism - from local to global.
 +
 
 +
==== Four versions ====
 +
 
 +
* '''[[Freedom!]]''' = universal appeal, but without action or purpose
 +
* '''[[Protect Freedom!]]''' = more specific, active, may be a command, may be a call to action
 +
* '''[[WE Protect Freedom!]]''' = our short local brand
 +
* '''[[Windsor & Essex County Protects Freedom!]]''' = our extended local branding removing all confusion
 +
 
 +
All four versions may employ the same design motifs, whether those developed below or future motifs.
 +
 
 +
'''Globally, the first two versions''' may be sold world wide to raise funds for our causes, once designed and applied to merchandise.  Hopefully with any luck, as open-source projects, these memetic ideas outlined below may inspire an effective world wide phenomenon with an organic life of its own.
 +
 
 +
'''Locally''', we'll have our own two or more versions to be proud of and self-identify with.
  
 
==== Other regions ====
 
==== Other regions ====
  
−
Other regions, groups, and individuals are welcome to modify these open-source ideas.  Examples: [[Canada Defends Freedom!]], [[Canadians Defend Freedom!]].
+
Other regions, groups, individuals, and identities are welcome to modify these open-source ideas.
  
−
=== Endless tyranny ===
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Examples:
  
−
During this pleasant summer of 2023, many folks may not realize that the wicked never sleep and are always orchestrating greater evils, perpetual propaganda, more lockdowns, medical tyranny, bigger psychological warfare, global institutional theft, global economic transformation, world wide starvation, and endless war - including ongoing [https://SaidIt.net/search?q=fifth+generation+warfare fifth generation warfare] and [https://SaidIt.net/s/CultureWars culture wars] distracting from cataclysmic economic warfare for centralized control.
+
* '''[[Canadians Protect Freedom!]]'''
 +
* '''[[Free Speech Protects Freedom!]]'''
 +
* '''[[Leamington Protects Freedom!]]'''
 +
* '''[[Preppers Protect Freedom!]]'''
 +
* '''[[Puce Protects Freedom!]]'''
 +
* '''[[Voluntaryists Protect Freedom!]]'''
  
−
=== Perpetual war ===
 
  
−
Thus '''our resistance work must never tire and never end''', even in calm periods.  Realize it or not, '''we are in the [[perpetual war]]''' that [[George Orwell]] outlined in [[1984]].  And I cannot think of anything more alarming.
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== To raise the alarm ==
 +
 
 +
[[File:The Evolution Of War shirt design.jpg|thumb|right|200px|[[The Evolution Of War]] shirt design, worn by one of the [[Druthers]] guys.]]
 +
[[File:Warning tape.jpg|thumb|right|150px|Warning tape,<br/>starts with W for Windsor.]]
 +
[[File:Caution Tape - Flickr - Picture Perfect Pose.jpg|thumb|right|150px|Caution tape - non-adhesive.]]
 +
[[File:OSHA barricade tapes colours.svg|thumb|right|150px|OSHA barricade tapes colours.]]
 +
[[File:Examples of UK style barricade tape.svg|thumb|right|150px|Warning stripes, aka barricade tape.]]
 +
[[File:Column Base In Warning Colour Paint.jpg|thumb|right|150px|Warning paint on column base.]]
 +
[[File:Construction-hazard-stripes.jpg|thumb|right|150px|Construction hazard chevron stripes.]]
 +
[[File:Max Headroom Header.jpg|thumb|right|150px|1980s' Max Headroom.]]
 +
[[File:Hazard-signs-01.jpg|thumb|right|150px|Hazard signs.]]
 +
[[File:Voluntarism-1200x1052.png|thumb|right|150px|Voluntaryist icon.]]
 +
[[File:201109 honey bee.png|thumb|right|150px|Honey bee.]]
 +
[[File:Monarch Butterfly - Flickr - Ryan Pimiskern - 5578309121_030b0531f2_c.jpg|thumb|right|150px|Monarch butterfly at [[Point Pelee]], [[Essex County, Ontario|Essex County]],<br/> (photo by Ryan Pimiskern, Flickr).<br/>Wikipedia: [https://en.wikipedia.org/wiki/Monarch_butterfly Monarch butterfly]<br/>WikiMedia Commons: [https://commons.wikimedia.org/wiki/Category\:Danaus_plexippus Danaus plexippus].]]
 +
[[File:Unfinished Scottish rampant lion painting.jpg|thumb|right|150px|Unfinished original Scottish rampant lion painting by [[Jason Carswell]].]]
 +
[[File:Warnweste gelb.jpg|thumb|right|150px|[[Fluorescent]] safety vest. [[Retroreflective]] stripes are optional for low-light conditions, but do not define the meaning of hi-viz clothing.]]
 +
[[File:Flag of Anarcho-capitalism.svg|thumb|right|150px|The black and gold flag, a symbol of anarchism (black) and capitalism (gold) which according to Murray Rothbard was first flown in 1963 in Colorado and is also used by the Swedish ''AnarkoKapitalistisk Front''. See also: [https://en.Wikipedia.org/wiki/Anarcho-capitalism Anarcho-capitalism] and [https://en.Wikipedia.org/wiki/Voluntaryism Voluntaryism].]]
 +
[[File:Gadsden flag.svg|thumb|right|150px|The historical [https://en.Wikipedia.org/wiki/Gadsden_flag Gadsden flag] is highly used to represent [https://en.Wikipedia.org/wiki/Libertarianism libertarianism] in the US.]]
 +
 
 +
=== WAR!!! ===
 +
 
 +
'''''This is a war zone and we're building freedom!'''''
 +
 
 +
==== Endless tyranny ====
 +
 
 +
During this pleasant summer of 2023, many folks may not realize that the wicked never sleep and are always orchestrating greater evils, perpetual propaganda, more lockdowns, medical tyranny, bigger psychological warfare, global institutional theft, global economic transformation, world wide starvation, and endless war - including ongoing '''wars on energy, families, food, health, mobility, speech, and other liberties''', as well as never ending '''[https://SaidIt.net/search?q=fifth+generation+warfare fifth generation warfare]''' and '''[https://SaidIt.net/s/CultureWars culture wars]''' distracting from '''[[cataclysmic collapse]] and [[economic warfare]] for [[full spectrum dominance]] and [[centralized control]]'''.
 +
 
 +
==== Perpetual war ====
 +
 
 +
Thus '''our resistance work must never tire and never end''', even in calm periods.  Whether people realize it or not, '''we are in the [[perpetual war]]''' that [[George Orwell]] outlined in [[1984]].  It's impossible to think of anything more alarming demanding dramatic drastic warnings to the people.
  
 
=== Warning tape motif ===
 
=== Warning tape motif ===
  
−
Therefore I cannot think of a more appropriate attention-getting motif than '''[[warning tape]]''' with diagonal bars of black/yellow (like [[honey bees]], [[voluntaryist]], [[anarchist]], and [[libertarian]] flags, designs, and motifs) or in other colours like red/white, green/white, red/yellow, or the various warning stripe colour motifs on emergency vehicles of different regions (some may have exclusive claims to colour combinations, such as UK police cars with fluorescent yellow hoods, yellow/blue checked sides, and rear yellow/orange warning chevron stripes).  Easily found and purchased, the majority of warning tape comes on adhesive rolls of vinyl tape, duct tape, reflective tape, etc., cheap to expensive.  (By my definitions to clarify in a world of confusing labels and mislabels, warning tape should not be confused with [[caution tape]], which is typically non-adhesive strung up in the air.  Phrasing may repeat "caution", "biohazard", "danger", "police line do not cross", etc.)
+
Therefore I cannot think of a more appropriate attention-getting motif than '''[[warning tape]] with diagonal bars of black/yellow (like [[honey bees]] or [[voluntaryist]], [[anarchist]], and [[libertarian]] flags, designs, and motifs)'''.  Other colours or stripe patterns may be employed, like red/white, green/white, red/yellow, or the various warning stripe colour motifs on emergency vehicles of different regions (some may have exclusive claims to colour combinations, such as UK police cars with fluorescent yellow hoods, yellow/blue checked sides, and rear yellow/orange warning chevron stripes).  Easily found and purchased, the majority of warning tape comes on adhesive rolls of vinyl tape, duct tape, reflective tape, etc., cheap to expensive.  (To clarify in a world of confusing labels and mislabels, by my definitions, warning tape should not be confused with [[caution tape]], which is typically non-adhesive strung up in the air.  Phrasing may repeat "caution", "biohazard", "danger", "police line do not cross", etc.)
 +
 
 +
==== Flourishes ====
 +
 
 +
There's no reason folks can't embellish this basic foundational striped warning motif with decorative flourishes or mascot totems like honey bees, "[[Don't tread on me!]]" snakes, or lions.
 +
 
 +
==== Practical ====
 +
 
 +
'''Warning tape is easily available, economic, highly identifiable, and pragmatically useful to perpetuate and propagate our group identity branding motif.  This bold attention-grabbing tape may be used to post up professionally printed and/or self-printed material, decorate protest signs, make costumes, or whatever inspired versatile applications arise.'''
 +
 
 +
==== Hazard signs ====
 +
 
 +
We may also embrace other yellow/black hazard signs, symbols, and motifs as well as striped mascots like the honey bee, wasp, hornet, or bumble bee.
 +
 
 +
==== Or orange? ====
 +
 
 +
Optionally we could embrace a colour shift to orange/black to be distinctly different, employ the local poisonous Monarch butterfly rather than honey bees - and embrace the Halloween aesthetic.
 +
 
 +
==== Communicative signaling ====
  
−
=== Practical ===
+
Warning stripes in coded colours and designs may convey messages, akin to [https://en.wikipedia.org/wiki/Semaphore Semaphore flags].  For example, if organizers at a rally had printed clipboards, or everyone in a rally crowd or protestors had printed cards, they could communicate different concepts individually or as a group across a loud crowd by holding it up a certain way.  For example, a green upward "yes" vote verses a red downward "no" vote.
  
−
Easily available, economic, highly identifiable, and pragmatically useful, to continue the group identity branding and motif we may use warning tape to post professionally printed and self-printed material, decorate protest signs, costumes, or whatever.  We may also embrace other yellow/black hazard signs, symbols, and motifs as well as striped mascots like the honey bee, wasp, hornet, or bumble bee.
+
(More sign language details: The four edges may each have different coloured warning stripe combinations.  The clipboard or card would have two sides, 4 edges, and 4 corners providing 16 orientations (plus on end sideways) to simply hold it, with more communication options available by bobbing, flapping, waving, rotation, frequencies, speeds, patterns, etc.  Sign language communications may range from simple to complex, including some basics like: "emergency", "distress", "attention", "warning", "volume up", "volume down", "repeat message", "come here", "go there", etc.  The printed cards or clipboards could even list the signals.  Among many distracting protest signs, specially coloured warning stripes might have a chance to stand out, even among a sea of yellow/black stripes.)
  
−
=== Or orange? ===
+
=== Pervasive ===
  
−
Optionally we could embrace a colour shift to orange/black to be distinctly different, employ the poisonous Monarch butterfly rather than honey bees, and embrace the Halloween aesthetic.
+
Ideally this freedom motif will span the globe and '''consciously or unconsciously trigger everyone to "Protect Freedom!"''' every time they see '''[[warning stripes]]''', '''[[caution road signs]]''', triangular '''[[hazard signs]]''', the colour "'''[[caution yellow]]'''", orange '''[[road cones]]''', '''[[high-visibility clothing]]''', '''[[yellow vests]]''', and '''[[Max Headroom]]'''.
  
−
=== Communicative signaling ===
+
: ''See also:''
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/High-visibility_clothing High-visibility clothing]
 +
:* DuckDuckGo: [https://DuckDuckGo.com/?q=yellow+vests yellow vests]
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Yellow_vests_protests Yellow vests protests]
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Yellow_vests_movement_(Canada) Yellow vests movement (Canada)]
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Voluntaryism Voluntaryism]
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Anarcho-capitalism Anarcho-capitalism]
 +
:* Wikipedia: [https://en.Wikipedia.org/wiki/Gadsden_flag Gadsden flag]
  
−
Warning stripes in coded colours and designs may convey messages.  For example, if organizers at a rally had printed clipboards, or protestors had printed cards, they could communicate different concepts individually or as a group across a loud crowd by holding it up a certain way.  The four edges may each have different coloured warning stripe combinations.  The clipboard or card would have two sides, 4 edges, and 4 corners providing 16 orientations (plus on end sideways) to simply hold it, with more communication options available by bobbing, flapping, waving, rotation, frequencies, speeds, patterns, etc.  Signal communications may range from simple to complex, including some basics like: emergency, distress, attention, warning, volume up, volume down, repeat message, come here, go there, etc.  The printed cards or clipboards could even list the signals.  Among many distracting protest signs, the specially coloured warning stripes might have a chance to stand out, even among a sea of yellow/black stripes.
 
  
 
== Brand usage ==
 
== Brand usage ==
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=== Accessibility ===
 
=== Accessibility ===
  
−
From amateurs to professionals, anyone can apply, design, draw, make, paint, and/or purchase warning stripes to decorate for any design purpose to defend freedom.
+
'''Amateurs to professionals, anyone may apply, design, draw, make, paint, and/or purchase warning stripes to decorate for any "Protect Freedom!" design purpose.'''
  
 
=== Stripe design utility ===
 
=== Stripe design utility ===
  
−
Good graphic designers embrace pros and cons of design limitations.  For example, the 45 degree diagonal warning stripes may feature diagonal text, one way or the other, interactively inviting observers to tilt heads to read.  Or each stripe may contain separate compartmentalized fields of information, alone or in a series.  Prominent titles, critical information, and graphics may be overlayed without diagonal tilts.
+
Good graphic designers embrace pros and cons of design limitations.  For example, the 45 degree diagonal warning stripes may feature '''energetic dynamic diagonal text''', one way or the other, '''interactively inviting readers to tilt heads'''.  Or each stripe may contain separate '''compartmentalized fields of information''', alone or in a series.  Prominent titles, critical information, and graphics may be overlaid without the diagonal skewing.
  
 
=== Core functions and goals ===
 
=== Core functions and goals ===
  
−
For maximum efficacy this rebranding process requires revisiting and reconsidering our freedom groups' core functions and goals, including:
+
: ''Section mirrored on [[WE Protect Freedom!]]''
 +
 
 +
For maximum efficacy this '''[[WE Protect Freedom!]]''' defining and branding process '''requires revisiting and reconsidering our freedom groups' core functions and goals''', including:
  
−
# organize, engage, and network our members, groups, actions, events, and resources
+
# '''organize, engage, and network our members, groups, actions, events, and resources'''
−
# clearly communicate and openly share our fundamental values, concerns, information, and ambitions
+
# '''clearly communicate and openly share our fundamental values, concerns, information, and ambitions'''
−
# expand growth of members, alliances, public awareness/visibility, community abilities, and community resources
+
# '''expand growth of members, alliances, public awareness/visibility, community abilities, and community resources'''
  
−
Understanding and organization of these core functions can be shared (among members and the public) clearly outlining our mission, be printed in materials, documented online, referenced in press releases, and even be applied to fundraising merchandise and products to greater or lesser extents.
+
Understanding and organization of these core functions '''can be shared clearly outlining our mission, among members as well as the public, be printed in materials, documented online, referenced in press releases, and apply to fundraising merchandise''' to greater or lesser extents.
  
 
=== Initial brand usage ideas ===
 
=== Initial brand usage ideas ===
  
−
This wish list may just be hopeful dreaming or only the beginning.  Obvious top priority items to start with are business cards, flyers, stickers, T-shirts - and bandanas. Bandanas are small and easy to distribute, easy to hide/expose, easy to wear and self-identify (like boy scouts or the original red-necks), easy to tie on something, easy to wave high, easy to use as a flag/sign, etc.
+
This wish list may just be hopeful dreaming or only the beginning of greater things.  Obvious '''top priority items to start with are business cards, pamphlets, banners, postcards, stickers, T-shirts, flags - and bandanas'''.
 +
 
 +
==== Outreach material ====
 +
 
 +
: ''Main article: '''[[WE Protect Freedom!/Outreach material]]'''''
 +
 
 +
Once '''[[WE Protect Freedom!/Branding development|Branding development]]''' for the '''[[WE Protect Freedom!]]''' communities are settled upon it is inherently necessary to effectively utilize the new brand.  First usage will be for '''[[WE Protect Freedom!/Business cards|business cards]]''', '''[[WE Protect Freedom!/Pamphlets|pamphlets]]''', '''[[WE Protect Freedom!/Banners|banners]]''', '''[[WE Protect Freedom!/Flyers|flyers]]''', '''[[WE Protect Freedom!/Postcards|postcards]]''', or other '''[[WE Protect Freedom!/Outreach material|outreach materials]]''' - as well as a '''[[Welcome]]''' wiki-page for newcomer introductions and information.  This wiki-page is for discussing, developing, and organizing that content (not for branding in media productions or on merchandise).
  
−
Items may be professionally printed, downloadable to be self-printed, and/or hand-made. 
+
: ''The'' Business cards ''sub-section was relocated.''
 +
: ''Main article: '''[[WE Protect Freedom!/Business card development]]'''''
  
−
Hopefully we may establish an online store and/or retail storefront to sell merchandise for fundraising (see [[#Support]] below).
+
==== Bandanas ====
  
−
* print
+
[[Bandanas]] are small and easy to distribute, easy to hide/expose, easy to wear and self-identify (like boy scouts or the original red-necks), easy to tie on something, easy to wave high, easy to use as a flag/sign, etc.
−
** banners & signs
 
−
*** to identify the group
 
−
*** to identify the event
 
−
*** to share information
 
−
** book cover designs
 
−
*** for Canadian Constitution (a free download PDF e-book) to mass-print collectable hardcopies to sell
 
−
*** contact book, gardening guides, health guides, herb guides, walkie-talkie manuals, etc
 
−
** business cards
 
−
** flyers
 
−
** posters
 
−
** stickers
 
  
−
* merchandise
+
: ''See also:''
−
** badge-patches
+
:* [[2024-09-21 Million Person March]]
−
*** detachable Velcro badge-patches
+
:* [[:Category:Bandanas]]
−
** bags
 
−
*** backpacks, messenger bags, shopping bags
 
−
** bandanas
 
−
** beverage containers
 
−
*** cozies, cups, mugs, shot glasses, thermoses, water bottles
 
−
** button-pins
 
−
** clipboards (see [[#Communicative signaling]] above)
 
−
** Faraday cage items (printed with motif)
 
−
*** bandanas, boots, caps, gloves, hats, hoodies, overalls, phone pouches
 
−
** hats
 
−
*** ball caps (Team Freedom!), cowboy hats, fedoras, knit caps, sun hats
 
−
** jackets
 
−
*** casual, rain shells, windbreakers, winter jackets
 
−
** shirts
 
−
*** bowling shirts, hoodies, polo shirts, sweatshirts, T-shirts
 
−
** umbrellas
 
  
−
=== Business card proposal ===
+
==== Pros and DIY ====
  
−
The business card would feature rounded corners (for safety) with a thicker card stock (for impact, to keep, and remember).  Being a more expensive card hopefully folks will respect and revere it more.  And hopefully folks will appreciate the aesthetic design.
+
Items may be professionally produced, downloadable to be self-printed, and/or hand-made.   
  
−
==== Card front ====
+
==== Store(s)? ====
  
−
The entire card front is yellow/black warning 45 degree stripes with red accents including the rim around the card and the title box outline.
+
Hopefully sooner than later, we may establish an online store and/or retail storefront to sell merchandise for fundraising (see [[#Support]] below).
  
−
* Large line 1:
+
==== Banner and sign design goals ====
−
*: '''Windsor & Essex'''
 
−
* Largest line 2:
 
−
*: '''WE Demand Freedom!'''
 
−
*:* within the white title box, outlined in red
 
−
* Large line 3:
 
−
*: '''Societies & Networks'''
 
−
*:* "[[Societies]]" need not be government-registered groups, according to what's been said about [[Common Law]].
 
−
* Perhaps minimal classy flourishes would be nice, or even bracketing rampant lions (as in the unfinished painting at left by [[Jason Carswell]]).
 
  
−
The above will occupy the top half of the card, and the bottom half is occupied by the following...
+
Generally, '''always improve''' and '''evolve''' towards '''excellence'''.
  
−
* Within three primary black diagonal stripes are these bold sub-group titles at 45 degrees:
+
# '''enthusiastic'''ally motivate
−
*# '''Action'''
+
# '''energetic'''ally act
−
*# '''Communications'''
+
# '''effective'''ly get results
−
*# '''Resources'''
+
# '''efficient'''ly economize
 +
# '''elegant'''ly refine
 +
# be '''emulate'''d and inspire others
  
−
* Within yellow diagonal stripes are sub-group details in much smaller print, also at 45 degrees:
+
All wording should be as '''clear''', '''concise''', and '''compelling''' as possible.
−
*# activism, aggregation, analysis, education, information sharing, communities, families, justice, local actions, organizing, networking, protests, rallies...
 
−
*# arts, communities, content creation, creative expressions, email, lo-fi alternatives, media, networking, newsletters, original productions, podcasts, social media, websites...
 
−
*# communities, economics, employment, food security (distribution networks, organic farms, gardening), health & wellness, housing, networking, prepping, trade, transportation
 
  
 +
# catch attention
 +
# communicate clearly
 +
# communicate concisely
 +
# compel action
 +
# compel participation
 +
# identify the cause
 +
# identify the event
 +
# identify the group
 +
# please the eye
 +
# reuse ideally
 +
# share more information
  
−
==== Card back ====
+
A well-designed banner or sign can '''work on several levels'''.
  
−
Most of the entire card back is yellow with red text and a red edge-outline-border so that folks may use black or blue ink to make notes.
+
# Graphically '''''grab your attention!'''''
 +
#: with bold colours, striking graphic design, and optional strong cartoon, emoji, graphic, image, meme, and/or photo that is clear and concise from a distance.
 +
# '''Large''' text: Bold positive '''statement''' of who we are and/or what's going on.
 +
# '''Medium''' text: '''Sub-statement(s)''' providing more details, ideally in a catch phrase.
 +
# '''Medium''' text: '''Contacts''', '''info'''rmation, '''networks''', and online '''resources'''.
 +
#* Medium text (including contact info) should easily be readable and photographable.
 +
# '''Small''' text: '''Expanded-statements''', '''info'''rmation, and '''[https://en.wikipedia.org//wiki/Socratic_method questions]''' to make folks think.
 +
# '''Reusable''' for as many events as possible.
 +
#* Omit custom or variable specifics such as dates, names, and/or places that will change.
  
−
* Line 1:
+
Ideally the entire layout should be balanced, the small text should not detract from the large statement, and it should all work harmoniously from near or far.
−
*: We are all under attack!
 
−
* Line 1 alternative:
 
−
*: Humanity is under attack by the globalist ruling class!
 
−
* Line 2:
 
−
*: We must prepare for the worst, hope for the best,
 
−
*: resist tyranny as hard, as long, and as much as possible,
 
−
*: and survive, thrive, and strive for dignity, respect, and compassion.
 
−
* Line 3:
 
−
*: [empty space, as large as possible, for notes]
 
−
* Line 4:
 
−
*: Defend against fifth generation warfare. [Hopefully this curious term will inspire folks to look it up.]
 
−
* The bottom section features a black/white QR code in each bottom corner leading to the websites listed between them:
 
−
*: ◄ https://Projex.Wiki [will be linked to a more specific introductory reference page for folks with this card]
 
−
*: (226)770-0055
 
−
*: Info@FreedomAllianceCanada.com
 
−
*: https://FreedomAllianceCanada.com ► [arrow points to the QR code]
 
  
−
Only a link or two more may be added to the card if absolutely necessary, but the linked Projex.Wiki page will host as many links and information as we like.  Similarly, it's okay if some of the proposed text above is not on the card because all of this and so much more may be included on the Projex.Wiki introductory page that will be updated, evolve, and be improved over time.  Everyone is welcome to join Projex.Wiki to help curate this page's content and so much more.
+
The bold stripe design may be utilized to segment information within it.
  
−
=== More slogan ideas ===
+
==== Print ideas ====
  
−
: ''more coming''
+
* banners and signs
 +
* book cover designs
 +
** for Canadian Constitution (a free download PDF e-book) to mass-print collectable hardcopies to sell
 +
** contact book, gardening guides, health guides, herb guides, walkie-talkie manuals, etc
 +
* business cards
 +
* button-pins
 +
* flags
 +
* flyers
 +
* pamphlets
 +
* postcards
 +
* posters
 +
* stickers
  
−
=== Body copy ===
+
==== Merchandise ideas ====
  
−
: ''more coming''
+
* 3D printed stuff
 +
* badges-patches
 +
** detachable Velcro badge-patches
 +
* bags
 +
** backpacks, messenger bags, shopping bags
 +
* bandanas
 +
* banners & signs
 +
* beverage containers
 +
** cozies, cups, mugs, shot glasses, thermoses, water bottles
 +
* bobble-heads
 +
* button-pins
 +
* clipboards (see [[#Communicative signaling]] above)
 +
* Faraday cage items (printed with motif)
 +
** bandanas, boots, caps, gloves, hats, hoodies, overalls, phone pouches
 +
* flags
 +
* hats
 +
** ball caps (Team Freedom!), cowboy hats, fedoras, knit caps, sun hats
 +
* jackets
 +
** casual, rain shells, windbreakers, winter jackets
 +
* postcards
 +
* posters
 +
* shirts
 +
** bowling shirts, hoodies, polo shirts, sweatshirts, T-shirts
 +
* stickers
 +
* umbrellas
  
  
−
== Fundamentals ==
+
== Sketched variations ==
  
−
: ''more coming''
+
<gallery>
 +
IMG 20230725 131223.jpg|Business card ideas #1
 +
IMG 20230725 131120.jpg|Business card ideas #2
 +
IMG 20230725 131132.jpg|Business card ideas #3
 +
IMG 20230725 131142.jpg|Business card ideas #4
 +
IMG 20230725 130939.jpg|Business card ideas #5
 +
IMG 20230725 131109.jpg|Stripe variations #1
 +
IMG 20230725 131052.jpg|Stripe variations #2
 +
IMG 20230725 131039.jpg|Stripe variations #3
 +
IMG 20230725 131021.jpg|Postcard ideas #1
 +
IMG 20230725 130954.jpg|Postcard ideas #2
 +
IMG 20230725 131209.jpg|Logo ideas #1
 +
IMG 20230725 131200.jpg|Logo ideas #2
 +
</gallery>
  
−
(See [[#Core functions and goals]] above.)
+
== Logo design variations ==
  
−
== Organizing ==
+
{{Protect Freedom! logo designs}}
  
−
: ''more coming''
+
== Business card design variations ==
  
−
== Engagement ==
+
{{Protect Freedom! business card designs}}
  
−
: ''more coming''
+
== Pamphlet design variations ==
  
−
== Growth ==
+
{{Protect Freedom! pamphlet designs}}
  
−
: ''more coming''
+
== Banner design variations ==
  
−
== Support ==
+
{{Protect Freedom! banner designs}}
  
−
: ''more coming''
+
== Postcard design variations ==
  
−
=== Fundraising ideas ===
+
{{Protect Freedom! postcard designs}}
  
−
: ''more coming''
+
== Potential future variations ==
  
−
(See [[#Initial brand usage ideas]] above.)
+
* Protect Autonomy! Business Cards v1B.png
 +
* Protect Communications! Business Cards v1B.png
 +
* Protect Discourse! Business Cards v1B.png
 +
* Protect Food! Business Cards v1B.png
 +
* Protect Health! Business Cards v1B.png
 +
* Protect Housing! Business Cards v1B.png
 +
* Protect Inquiry! Business Cards v1B.png
 +
* Protect Mobility! Business Cards v1B.png
 +
* Protect Nature! Business Cards v1B.png
 +
* Protect Privacy! Business Cards v1B.png
 +
* Protect Rights! Business Cards v1B.png
 +
* Protect Sovereignty! Business Cards v1B.png
 +
* Protect Speech! Business Cards v1B.png
 +
* Protect Technology! Business Cards v1B.png
 +
* Protect Wealth! Business Cards v1B.png
 +
* Protect Work! Business Cards v1B.png
  
  
 +
[[Category:Awareness]]
 +
[[Category:Bandanas]]
 
[[Category:Brainstorming]]
 
[[Category:Brainstorming]]
 
[[Category:Branding]]
 
[[Category:Branding]]
 +
[[Category:Branding development]]
 +
[[Category:Communities]]
 +
[[Category:Community]]
 
[[Category:Essex County, Ontario]]
 
[[Category:Essex County, Ontario]]
 
[[Category:Freedom]]
 
[[Category:Freedom]]
 
[[Category:Funding]]
 
[[Category:Funding]]
 +
[[Category:Information]]
 
[[Category:Organizing]]
 
[[Category:Organizing]]
 +
[[Category:Outreach]]
 
[[Category:Protect Freedom]]
 
[[Category:Protect Freedom]]
 +
[[Category:Public relations]]
 
[[Category:Resistance]]
 
[[Category:Resistance]]
 
[[Category:WE Protect Freedom!]]
 
[[Category:WE Protect Freedom!]]
−
[[Category:WE Protect Freedom! branding developments]]
+
[[Category:WE Protect Freedom! Branding development]]
 +
[[Category:WE Protect Freedom!|Branding development]]
 
[[Category:Windsor freedom]]
 
[[Category:Windsor freedom]]
 
[[Category:Windsor, Ontario]]
 
[[Category:Windsor, Ontario]]
 
[[Category:Windsor organizing]]
 
[[Category:Windsor organizing]]
 
[[Category:Windsor resistance]]
 
[[Category:Windsor resistance]]

Latest revision as of 12:35, 26 September 2024

WE Protect Freedom!
WE Protect Freedom! Logo v1A.png
WE = Windsor and Essex County

WE Protect Freedom! organize meetings for actions, communications, resources, and social info-sharing for local freedom, health, and prepper communities' networking.

Essex County groups

South-Western Ontario calendar & newsletter (stalled)

WE Protect Freedom!

WEFringe group email lists (stalled)

+ email resources
Subscribe, Share, etc. to these groups:
ANNOUNce; ACTION; FUN; GLOBAL;
LOCAL; PLANS; REACH; SOCIAL

Windsor, Ontario

Related
Alternatives + Solutions

Category:Projex.Wiki (top category)

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WE Protect Freedom! logo v1A.
(WE = Windsor & Essex County)
Protect Freedom! logo v1A.
Protect Children! logo v1A.
Face It, They Lied To Us v7 1200x1200.
YouTube video: How Brands Use Design & Marketing to Control Your Mind (40:26) ~ Design Theory, 2023-07-12

WE Protect Freedom! may be a comprehensive way to organize, clarify fundamentals, positively rebrand ourselves, engage our members, better grow our numbers, and visibly and/or financially support our freedom groups.

Recognize it or not, strong branding is critical in our modern age - especially when attempting to counter the corporatocracy's avalanche of brainwashing, distraction, division, deception, manipulation, and propaganda.

The name or title, "WE Protect Freedom!", is not written in stone nor printed on cards, yet, so this name, title, and these Branding development may come to nothing and be abandoned - or may remain, evolve, and/or thrive. Time will tell.

See also


First draft

This is just an evolving first draft pitch by Jason Carswell that will be presented to our communities for consideration, further input, development, improvements, tweaking, and hopefully for wider acceptance and implementation. This living document may evolve and change over time, yet it includes an immutable history of revisions ("view history" at the top of every wiki page).

Naturally and always, everyone is welcome to a Projex.Wiki account to edit and contribute to these wiki pages (we'll soon host wiki classes), or you may interact via email, phone, or in person with Jason or others who will improve these wiki pages with your contributions.

Hopefully this developmental process on these WE Protect Freedom! and Branding development wiki pages will yield a cornerstone constitution (with room for amendments), powerful branding, and our community strengthened by distributed management, open organizing, improved communications, insightful analysis, preparation for sustainable growth, and greater fortifications against tyranny.


Why rebrand and reorganize?

  1. Since we're running out of business cards, we'll need more.
  2. Since we're designing and printing cards, why not also flyers, web resources, T-shirts, and other merchandise to raise funds for projects and/or rainy days?
  3. Since many folks were exceptionally disappointed with the first business cards, why not redesign and improve them - and include the community in the process?
    • lack of inclusiveness for community involvement, feedback, and adjustments
    • missing critical information and links
    • poor branding, poor design, and poor messaging
    • rushed job
    • stuck with unprofessional cards for a year
  4. Since we're not yet in desperate need, thus not in a rush, we may openly and collaboratively improve the card design.
  5. Since we're improving the design, we may improve our message.
  6. Since we're improving our message, we may improve our branding. This may or may not include our chosen title. Perhaps we can do better than "WE Protect Freedom!"?
  7. Since we're improving our branding and message, we need to understanding our core principles.
  8. To understand our core principles we need to define them.
    • Many of us have been asking for clarity and a reference touchstone for years, whether it's a charter, mission statement, outline, whatever you want to call it in whatever form it evolves into.

These and other issues are long over due for review and collaboratively addressing and improving for the benefit of everyone.

What this not.

  • This is not a mutiny.
  • This is not angry.
  • This is not division.
  • This is not an effort to replace Stand Up Windsor, Freedom Alliance Canada, or any other existing group(s) or their functions.
  • This is not an effort to change or replace any leaders, managers, organizers, project heads, or whatever.

Maybe nothing comes of these efforts, or...

What this might be.

  • Maybe we evolve, improve, organize, and grow.
  • Maybe we get clarity and cards.
  • Maybe we build stronger, more inclusive, open, more communicative community foundations.
  • Maybe we can grow a larger base on better foundations.
  • Maybe we'll be better prepared for whatever tyranny has in store for us next.
  • Maybe in this process we form some specialized subgroups with overlapping members still participating in existing group(s) - as already happens with regional communities (Essex County and beyond).
  • Maybe these specialized subgroups can blossom and evolve effective fulfilling lives of their own.
  • Maybe we'll actually form a new separate group for some unforeseen reason(s). I'd rather maintain and improve than splinter and weaken.

Everything changes over time, yet some things may be steered with purpose.
 It's time we clarify our course, make roadmaps, and define our destiny.


Brand identity

In order to effectively develop our brand identity we must know what we don't want, drill down to our core purpose, outline our fundamental goals, and determine the best ways to communicate these to each other and the world. Some lists have been started outlining What we're about.

Unfocused, negative, limited

F*ck Trudeau flag.

"Fuck Trudeau" flags merely state an opinion, crudely, and whether you are for or against Trudeau, the flag, and/or who brandishes it, that statement does not offer actions, purpose, nor productive solutions, while communicating nothing about freedom and prepper communities and goals. Unproven, it's been alleged that the "Fuck Trudeau" design is owned by a series of shell corporations that trace back to Justin Trudeau himself, preemptively controlling his own opposition - thus flying this flag may indirectly serve his purposes.

To be clear, this critique of the flag is not declaring that our communities accept or reject folks waving that flag. That is for our communities to discuss.

Clarity, motivation, action

It was suggested there might be confusion that the WEFringe and WE Protect Freedom! groups might cause confusion and be associated with the We Store franchise dispensaries of cannabis.

The "WE" (all capitalized) of Windsor & Essex County was arrived at for the WEFringe group email lists and seemed like a catchy, clever gimmick to carry over. (Folks are welcome to disagree and express other ideas.) "WEFringe" is meant to be as clear and as short as possible for the group email title.

Fight

The "Freedom Fighters" term is not clear at all and needs improving.

  • Fighting for freedom? Or fighting against freedom?
  • Fighting with words? Fighting with fists? Fighting with nukes?
  • Why so angry? Why fight in a peace movement?

For good branding, all confusions and negatives should be avoided, including all associations with violence and fighting.

Defend

Initially "Defend Freedom!" was an improvement that seemed good enough. However, it came up (sorry I forget who with) that "Protect Freedom!" is less adversarial. To defend implies conflict, not to mention that the American War Department was rebranded the Defense Department to improve public relations and perceptions of their industrial mass murder apparatus, whom we want no associations with.

Protect

"Protect Freedom!" remains a peaceful, positive, actionable statement of resistance and opposition to all kinds of tyranny - the mafia government puppet "leadership" as well as the status quo establishment of banksters, corporate monopolies, the ruling class and their deep state, their matrix of rigged systems of deception, manipulation, exploitation, oppression, and extermination, and all orders of authoritarian overreach, corruption, and despotism - from local to global.

Four versions

All four versions may employ the same design motifs, whether those developed below or future motifs.

Globally, the first two versions may be sold world wide to raise funds for our causes, once designed and applied to merchandise. Hopefully with any luck, as open-source projects, these memetic ideas outlined below may inspire an effective world wide phenomenon with an organic life of its own.

Locally, we'll have our own two or more versions to be proud of and self-identify with.

Other regions

Other regions, groups, individuals, and identities are welcome to modify these open-source ideas.

Examples:


To raise the alarm

The Evolution Of War shirt design, worn by one of the Druthers guys.
Warning tape,
starts with W for Windsor.
Caution tape - non-adhesive.
OSHA barricade tapes colours.
Warning stripes, aka barricade tape.
Warning paint on column base.
Construction hazard chevron stripes.
1980s' Max Headroom.
Hazard signs.
Voluntaryist icon.
Honey bee.
Monarch butterfly at Point Pelee, Essex County,
(photo by Ryan Pimiskern, Flickr).
Wikipedia: Monarch butterfly
WikiMedia Commons: Danaus plexippus.
Unfinished original Scottish rampant lion painting by Jason Carswell.
Fluorescent safety vest. Retroreflective stripes are optional for low-light conditions, but do not define the meaning of hi-viz clothing.
The black and gold flag, a symbol of anarchism (black) and capitalism (gold) which according to Murray Rothbard was first flown in 1963 in Colorado and is also used by the Swedish AnarkoKapitalistisk Front. See also: Anarcho-capitalism and Voluntaryism.
The historical Gadsden flag is highly used to represent libertarianism in the US.

WAR!!!

This is a war zone and we're building freedom!

Endless tyranny

During this pleasant summer of 2023, many folks may not realize that the wicked never sleep and are always orchestrating greater evils, perpetual propaganda, more lockdowns, medical tyranny, bigger psychological warfare, global institutional theft, global economic transformation, world wide starvation, and endless war - including ongoing wars on energy, families, food, health, mobility, speech, and other liberties, as well as never ending fifth generation warfare and culture wars distracting from cataclysmic collapse and economic warfare for full spectrum dominance and centralized control.

Perpetual war

Thus our resistance work must never tire and never end, even in calm periods. Whether people realize it or not, we are in the perpetual war that George Orwell outlined in 1984. It's impossible to think of anything more alarming demanding dramatic drastic warnings to the people.

Warning tape motif

Therefore I cannot think of a more appropriate attention-getting motif than warning tape with diagonal bars of black/yellow (like honey bees or voluntaryist, anarchist, and libertarian flags, designs, and motifs). Other colours or stripe patterns may be employed, like red/white, green/white, red/yellow, or the various warning stripe colour motifs on emergency vehicles of different regions (some may have exclusive claims to colour combinations, such as UK police cars with fluorescent yellow hoods, yellow/blue checked sides, and rear yellow/orange warning chevron stripes). Easily found and purchased, the majority of warning tape comes on adhesive rolls of vinyl tape, duct tape, reflective tape, etc., cheap to expensive. (To clarify in a world of confusing labels and mislabels, by my definitions, warning tape should not be confused with caution tape, which is typically non-adhesive strung up in the air. Phrasing may repeat "caution", "biohazard", "danger", "police line do not cross", etc.)

Flourishes

There's no reason folks can't embellish this basic foundational striped warning motif with decorative flourishes or mascot totems like honey bees, "Don't tread on me!" snakes, or lions.

Practical

Warning tape is easily available, economic, highly identifiable, and pragmatically useful to perpetuate and propagate our group identity branding motif. This bold attention-grabbing tape may be used to post up professionally printed and/or self-printed material, decorate protest signs, make costumes, or whatever inspired versatile applications arise.

Hazard signs

We may also embrace other yellow/black hazard signs, symbols, and motifs as well as striped mascots like the honey bee, wasp, hornet, or bumble bee.

Or orange?

Optionally we could embrace a colour shift to orange/black to be distinctly different, employ the local poisonous Monarch butterfly rather than honey bees - and embrace the Halloween aesthetic.

Communicative signaling

Warning stripes in coded colours and designs may convey messages, akin to Semaphore flags. For example, if organizers at a rally had printed clipboards, or everyone in a rally crowd or protestors had printed cards, they could communicate different concepts individually or as a group across a loud crowd by holding it up a certain way. For example, a green upward "yes" vote verses a red downward "no" vote.

(More sign language details: The four edges may each have different coloured warning stripe combinations. The clipboard or card would have two sides, 4 edges, and 4 corners providing 16 orientations (plus on end sideways) to simply hold it, with more communication options available by bobbing, flapping, waving, rotation, frequencies, speeds, patterns, etc. Sign language communications may range from simple to complex, including some basics like: "emergency", "distress", "attention", "warning", "volume up", "volume down", "repeat message", "come here", "go there", etc. The printed cards or clipboards could even list the signals. Among many distracting protest signs, specially coloured warning stripes might have a chance to stand out, even among a sea of yellow/black stripes.)

Pervasive

Ideally this freedom motif will span the globe and consciously or unconsciously trigger everyone to "Protect Freedom!" every time they see warning stripes, caution road signs, triangular hazard signs, the colour "caution yellow", orange road cones, high-visibility clothing, yellow vests, and Max Headroom.

See also:


Brand usage

Accessibility

Amateurs to professionals, anyone may apply, design, draw, make, paint, and/or purchase warning stripes to decorate for any "Protect Freedom!" design purpose.

Stripe design utility

Good graphic designers embrace pros and cons of design limitations. For example, the 45 degree diagonal warning stripes may feature energetic dynamic diagonal text, one way or the other, interactively inviting readers to tilt heads. Or each stripe may contain separate compartmentalized fields of information, alone or in a series. Prominent titles, critical information, and graphics may be overlaid without the diagonal skewing.

Core functions and goals

Section mirrored on WE Protect Freedom!

For maximum efficacy this WE Protect Freedom! defining and branding process requires revisiting and reconsidering our freedom groups' core functions and goals, including:

  1. organize, engage, and network our members, groups, actions, events, and resources
  2. clearly communicate and openly share our fundamental values, concerns, information, and ambitions
  3. expand growth of members, alliances, public awareness/visibility, community abilities, and community resources

Understanding and organization of these core functions can be shared clearly outlining our mission, among members as well as the public, be printed in materials, documented online, referenced in press releases, and apply to fundraising merchandise to greater or lesser extents.

Initial brand usage ideas

This wish list may just be hopeful dreaming or only the beginning of greater things. Obvious top priority items to start with are business cards, pamphlets, banners, postcards, stickers, T-shirts, flags - and bandanas.

Outreach material

Main article: WE Protect Freedom!/Outreach material

Once Branding development for the WE Protect Freedom! communities are settled upon it is inherently necessary to effectively utilize the new brand. First usage will be for business cards, pamphlets, banners, flyers, postcards, or other outreach materials - as well as a Welcome wiki-page for newcomer introductions and information. This wiki-page is for discussing, developing, and organizing that content (not for branding in media productions or on merchandise).

The Business cards sub-section was relocated.
Main article: WE Protect Freedom!/Business card development

Bandanas

Bandanas are small and easy to distribute, easy to hide/expose, easy to wear and self-identify (like boy scouts or the original red-necks), easy to tie on something, easy to wave high, easy to use as a flag/sign, etc.

See also:

Pros and DIY

Items may be professionally produced, downloadable to be self-printed, and/or hand-made.

Store(s)?

Hopefully sooner than later, we may establish an online store and/or retail storefront to sell merchandise for fundraising (see #Support below).

Generally, always improve and evolve towards excellence.

  1. enthusiastically motivate
  2. energetically act
  3. effectively get results
  4. efficiently economize
  5. elegantly refine
  6. be emulated and inspire others

All wording should be as clear, concise, and compelling as possible.

  1. catch attention
  2. communicate clearly
  3. communicate concisely
  4. compel action
  5. compel participation
  6. identify the cause
  7. identify the event
  8. identify the group
  9. please the eye
  10. reuse ideally
  11. share more information

A well-designed banner or sign can work on several levels.

  1. Graphically grab your attention!
    with bold colours, striking graphic design, and optional strong cartoon, emoji, graphic, image, meme, and/or photo that is clear and concise from a distance.
  2. Large text: Bold positive statement of who we are and/or what's going on.
  3. Medium text: Sub-statement(s) providing more details, ideally in a catch phrase.
  4. Medium text: Contacts, information, networks, and online resources.
    • Medium text (including contact info) should easily be readable and photographable.
  5. Small text: Expanded-statements, information, and questions to make folks think.
  6. Reusable for as many events as possible.
    • Omit custom or variable specifics such as dates, names, and/or places that will change.

Ideally the entire layout should be balanced, the small text should not detract from the large statement, and it should all work harmoniously from near or far.

The bold stripe design may be utilized to segment information within it.

Print ideas

  • banners and signs
  • book cover designs
    • for Canadian Constitution (a free download PDF e-book) to mass-print collectable hardcopies to sell
    • contact book, gardening guides, health guides, herb guides, walkie-talkie manuals, etc
  • business cards
  • button-pins
  • flags
  • flyers
  • pamphlets
  • postcards
  • posters
  • stickers

Merchandise ideas

  • 3D printed stuff
  • badges-patches
    • detachable Velcro badge-patches
  • bags
    • backpacks, messenger bags, shopping bags
  • bandanas
  • banners & signs
  • beverage containers
    • cozies, cups, mugs, shot glasses, thermoses, water bottles
  • bobble-heads
  • button-pins
  • clipboards (see #Communicative signaling above)
  • Faraday cage items (printed with motif)
    • bandanas, boots, caps, gloves, hats, hoodies, overalls, phone pouches
  • flags
  • hats
    • ball caps (Team Freedom!), cowboy hats, fedoras, knit caps, sun hats
  • jackets
    • casual, rain shells, windbreakers, winter jackets
  • postcards
  • posters
  • shirts
    • bowling shirts, hoodies, polo shirts, sweatshirts, T-shirts
  • stickers
  • umbrellas


Sketched variations

  • Business card ideas #1

  • Business card ideas #2

  • Business card ideas #3

  • Business card ideas #4

  • Business card ideas #5

  • Stripe variations #1

  • Stripe variations #2

  • Stripe variations #3

  • Postcard ideas #1

  • Postcard ideas #2

  • Logo ideas #1

  • Logo ideas #2

Logo design variations

  • Protect Children! Logo v1A

  • Protect Children! Logo v1A Grey, printer friendly

  • Protect Freedom! Logo v1A

  • Protect Freedom! Logo v1A Grey, printer friendly

  • Protect Freedom! Logo v1A Maple in "O"

  • Protect Freedom! Logo v1B Maple replaces "O"

  • Protect Freedom! Logo v1C Maple behind large

  • WE Protect Freedom! Logo v1A

Business card design variations

  • Protect Children! Business Cards v1B

  • Protect Farmers! Business Cards v1B

  • Protect Freedom! Business Cards v1A

  • Protect Freedom! Business Cards v1A Maple in "O"

  • Protect Freedom! Business Cards v1B

  • Protect Freedom! Business Cards v1B Maple in "O"

  • Protect Freedom! Business Cards v1C Back

  • Protect Freedom! Business Cards v1E back

Pamphlet design variations

  • Protect Freedom! pamphlet layout back v2.

  • Protect Freedom! pamphlet layout front v2.

  • Protect Freedom! pamphlet back v3A.

  • Protect Freedom! pamphlet front v3A.

  • Protect Freedom! pamphlet back v3B.

  • Protect Freedom! pamphlet front v3B.

Template:Protect Freedom! banner designs

Postcard design variations

Template:Protect Freedom! postcard designs

Potential future variations

  • Protect Autonomy! Business Cards v1B.png
  • Protect Communications! Business Cards v1B.png
  • Protect Discourse! Business Cards v1B.png
  • Protect Food! Business Cards v1B.png
  • Protect Health! Business Cards v1B.png
  • Protect Housing! Business Cards v1B.png
  • Protect Inquiry! Business Cards v1B.png
  • Protect Mobility! Business Cards v1B.png
  • Protect Nature! Business Cards v1B.png
  • Protect Privacy! Business Cards v1B.png
  • Protect Rights! Business Cards v1B.png
  • Protect Sovereignty! Business Cards v1B.png
  • Protect Speech! Business Cards v1B.png
  • Protect Technology! Business Cards v1B.png
  • Protect Wealth! Business Cards v1B.png
  • Protect Work! Business Cards v1B.png
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