WE Protect Freedom!/Branding development

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WE Protect Freedom! logo v1A.
(WE = Windsor & Essex County)

Protect Freedom! logo v1A.

Protect Children! logo v1A.

Face It, They Lied To Us v7 1200x1200.

YouTube video: How Brands Use Design & Marketing to Control Your Mind (40:26) ~ Design Theory, 2023-07-12

WE Protect Freedom! may be a comprehensive way to organize, clarify fundamentals, positively rebrand ourselves, engage our members, better grow our numbers, and visibly and/or financially support our freedom groups.

Recognize it or not, strong branding is critical in our modern age - especially when attempting to counter the corporatocracy's avalanche of brainwashing, distraction, division, deception, manipulation, and propaganda.

The name or title, "WE Protect Freedom!", is not written in stone nor printed on cards, yet, so this name, title, and these Branding development may come to nothing and be abandoned - or may remain, evolve, and/or thrive. Time will tell.

See also

• Wikipedia: Brand
• Wikipedia: Brand management
• Wikipedia: Lifestyle brand
• Wikipedia: Marketing
• Wikipedia: Promotion (marketing)
• Wikipedia: Visual brand language

First draft

This is just an evolving first draft pitch by Jason Carswell that will be presented to our communities for consideration, further input, development, improvements, tweaking, and hopefully for wider acceptance and implementation. This living document may evolve and change over time, yet it includes an immutable history of revisions ("view history" at the top of every wiki page).

Naturally and always, everyone is welcome to a Projex.Wiki account to edit and contribute to these wiki pages (we'll soon host wiki classes), or you may interact via email, phone, or in person with Jason or others who will improve these wiki pages with your contributions.

Hopefully this developmental process on these WE Protect Freedom! and Branding development wiki pages will yield a cornerstone constitution (with room for amendments), powerful branding, and our community strengthened by distributed management, open organizing, improved communications, insightful analysis, preparation for sustainable growth, and greater fortifications against tyranny.

Why rebrand and reorganize?

1. Since we're running out of business cards, we'll need more.
2. Since we're designing and printing cards, why not also flyers, web resources, T-shirts, and other merchandise to raise funds for projects and/or rainy days?
3. Since many folks were exceptionally disappointed with the first business cards, why not redesign and improve them - and include the community in the process?
   • lack of inclusiveness for community involvement, feedback, and adjustments
   • missing critical information and links
   • poor branding, poor design, and poor messaging
   • rushed job
   • stuck with unprofessional cards for a year
4. Since we're not yet in desperate need, thus not in a rush, we may openly and collaboratively improve the card design.
5. Since we're improving the design, we may improve our message.
6. Since we're improving our message, we may improve our branding. This may or may not include our chosen title. Perhaps we can do better than "WE Protect Freedom!"?
7. Since we're improving our branding and message, we need to understanding our core principles.
8. To understand our core principles we need to define them.
   • Many of us have been asking for clarity and a reference touchstone for years, whether it's a charter, mission statement, outline, whatever you want to call it in whatever form it evolves into.

These and other issues are long over due for review and collaboratively addressing and improving for the benefit of everyone.

What this not.

• This is not a mutiny.
• This is not angry.
• This is not division.
• This is not an effort to replace Stand Up Windsor, Freedom Alliance Canada, or any other existing group(s) or their functions.
• This is not an effort to change or replace any leaders, managers, organizers, project heads, or whatever.

Maybe nothing comes of these efforts, or...

What this might be.

• Maybe we evolve, improve, organize, and grow.
• Maybe we get clarity and cards.
• Maybe we build stronger, more inclusive, open, more communicative community foundations.
• Maybe we can grow a larger base on better foundations.
• Maybe we'll be better prepared for whatever tyranny has in store for us next.
• Maybe in this process we form some specialized subgroups with overlapping members still participating in existing group(s) - as already happens with regional communities (Essex County and beyond).
• Maybe these specialized subgroups can blossom and evolve effective fulfilling lives of their own.
• Maybe we'll actually form a new separate group for some unforeseen reason(s). I'd rather maintain and improve than splinter and weaken.

Everything changes over time, yet some things may be steered with purpose.
It's time we clarify our course, make roadmaps, and define our destiny.

Brand identity

In order to effectively develop our brand identity we must know what we don't want, drill down to our core purpose, outline our fundamental goals, and determine the best ways to communicate these to each other and the world. Some lists have been started outlining What we're about.

Unfocused, negative, limited

F*ck Trudeau flag.

"Fuck Trudeau" flags merely state an opinion, crudely, and whether you are for or against Trudeau, the flag, and/or who brandishes it, that statement does not offer actions, purpose, nor productive solutions, while communicating nothing about freedom and prepper communities and goals. Unproven, it's been alleged that the "Fuck Trudeau" design is owned by a series of shell corporations that trace back to Justin Trudeau himself, preemptively controlling his own opposition - thus flying this flag may indirectly serve his purposes.

To be clear, this critique of the flag is not declaring that our communities accept or reject folks waving that flag. That is for our communities to discuss.

Clarity, motivation, action

It was suggested there might be confusion that the WEFringe and WE Protect Freedom! groups might cause confusion and be associated with the We Store franchise dispensaries of cannabis.

The "WE" (all capitalized) of Windsor & Essex County was arrived at for the WEFringe group email lists and seemed like a catchy, clever gimmick to carry over. (Folks are welcome to disagree and express other ideas.) "WEFringe" is meant to be as clear and as short as possible for the group email title.

Fight

The "Freedom Fighters" term is not clear at all and needs improving.

• Fighting for freedom? Or fighting against freedom?
• Fighting with words? Fighting with fists? Fighting with nukes?
• Why so angry? Why fight in a peace movement?

For good branding, all confusions and negatives should be avoided, including all associations with violence and fighting.

Defend

Initially "Defend Freedom!" was an improvement that seemed good enough. However, it came up (sorry I forget who with) that "Protect Freedom!" is less adversarial. To defend implies conflict, not to mention that the American War Department was rebranded the Defense Department to improve public relations and perceptions of their industrial mass murder apparatus, whom we want no associations with.

Protect

"Protect Freedom!" remains a peaceful, positive, actionable statement of resistance and opposition to all kinds of tyranny - the mafia government puppet "leadership" as well as the status quo establishment of banksters, corporate monopolies, the ruling class and their deep state, their matrix of rigged systems of deception, manipulation, exploitation, oppression, and extermination, and all orders of authoritarian overreach, corruption, and despotism - from local to global.

Four versions

• Freedom! = universal appeal, but without action or purpose
• Protect Freedom! = more specific, active, may be a command, may be a call to action
• WE Protect Freedom! = our short local brand
• Windsor & Essex County Protects Freedom! = our extended local branding removing all confusion

All four versions may employ the same design motifs, whether those developed below or future motifs.

Globally, the first two versions may be sold world wide to raise funds for our causes, once designed and applied to merchandise. Hopefully with any luck, as open-source projects, these memetic ideas outlined below may inspire an effective world wide phenomenon with an organic life of its own.

Locally, we'll have our own two or more versions to be proud of and self-identify with.

Other regions

Other regions, groups, individuals, and identities are welcome to modify these open-source ideas.

Examples:

• Canadians Protect Freedom!
• Free Speech Protects Freedom!
• Leamington Protects Freedom!
• Preppers Protect Freedom!
• Puce Protects Freedom!
• Voluntaryists Protect Freedom!

To raise the alarm

The Evolution Of War shirt design, worn by one of the Druthers guys.

Warning tape,
starts with W for Windsor.

Caution tape - non-adhesive.

OSHA barricade tapes colours.

Warning stripes, aka barricade tape.

Warning paint on column base.

Construction hazard chevron stripes.

1980s' Max Headroom.

Hazard signs.

Voluntaryist icon.

Honey bee.

Monarch butterfly at Point Pelee, Essex County,
(photo by Ryan Pimiskern, Flickr).
Wikipedia: Monarch butterfly
WikiMedia Commons: Danaus plexippus.

Unfinished original Scottish rampant lion painting by Jason Carswell.

Fluorescent safety vest. Retroreflective stripes are optional for low-light conditions, but do not define the meaning of hi-viz clothing.

The black and gold flag, a symbol of anarchism (black) and capitalism (gold) which according to Murray Rothbard was first flown in 1963 in Colorado and is also used by the Swedish AnarkoKapitalistisk Front. See also: Anarcho-capitalism and Voluntaryism.

The historical Gadsden flag is highly used to represent libertarianism in the US.

WAR!!!

This is a war zone and we're building freedom!

Endless tyranny

During this pleasant summer of 2023, many folks may not realize that the wicked never sleep and are always orchestrating greater evils, perpetual propaganda, more lockdowns, medical tyranny, bigger psychological warfare, global institutional theft, global economic transformation, world wide starvation, and endless war - including ongoing wars on energy, families, food, health, mobility, speech, and other liberties, as well as never ending fifth generation warfare and culture wars distracting from cataclysmic collapse and economic warfare for full spectrum dominance and centralized control.

Perpetual war

Thus our resistance work must never tire and never end, even in calm periods. Whether people realize it or not, we are in the perpetual war that George Orwell outlined in 1984. It's impossible to think of anything more alarming demanding dramatic drastic warnings to the people.

Warning tape motif

Therefore I cannot think of a more appropriate attention-getting motif than warning tape with diagonal bars of black/yellow (like honey bees or voluntaryist, anarchist, and libertarian flags, designs, and motifs). Other colours or stripe patterns may be employed, like red/white, green/white, red/yellow, or the various warning stripe colour motifs on emergency vehicles of different regions (some may have exclusive claims to colour combinations, such as UK police cars with fluorescent yellow hoods, yellow/blue checked sides, and rear yellow/orange warning chevron stripes). Easily found and purchased, the majority of warning tape comes on adhesive rolls of vinyl tape, duct tape, reflective tape, etc., cheap to expensive. (To clarify in a world of confusing labels and mislabels, by my definitions, warning tape should not be confused with caution tape, which is typically non-adhesive strung up in the air. Phrasing may repeat "caution", "biohazard", "danger", "police line do not cross", etc.)

Flourishes

There's no reason folks can't embellish this basic foundational striped warning motif with decorative flourishes or mascot totems like honey bees, "Don't tread on me!" snakes, or lions.

Practical

Warning tape is easily available, economic, highly identifiable, and pragmatically useful to perpetuate and propagate our group identity branding motif. This bold attention-grabbing tape may be used to post up professionally printed and/or self-printed material, decorate protest signs, make costumes, or whatever inspired versatile applications arise.

Hazard signs

We may also embrace other yellow/black hazard signs, symbols, and motifs as well as striped mascots like the honey bee, wasp, hornet, or bumble bee.

Or orange?

Optionally we could embrace a colour shift to orange/black to be distinctly different, employ the local poisonous Monarch butterfly rather than honey bees - and embrace the Halloween aesthetic.

Communicative signaling

Warning stripes in coded colours and designs may convey messages, akin to Semaphore flags. For example, if organizers at a rally had printed clipboards, or everyone in a rally crowd or protestors had printed cards, they could communicate different concepts individually or as a group across a loud crowd by holding it up a certain way. For example, a green upward "yes" vote verses a red downward "no" vote.

(More sign language details: The four edges may each have different coloured warning stripe combinations. The clipboard or card would have two sides, 4 edges, and 4 corners providing 16 orientations (plus on end sideways) to simply hold it, with more communication options available by bobbing, flapping, waving, rotation, frequencies, speeds, patterns, etc. Sign language communications may range from simple to complex, including some basics like: "emergency", "distress", "attention", "warning", "volume up", "volume down", "repeat message", "come here", "go there", etc. The printed cards or clipboards could even list the signals. Among many distracting protest signs, specially coloured warning stripes might have a chance to stand out, even among a sea of yellow/black stripes.)

Pervasive

Ideally this freedom motif will span the globe and consciously or unconsciously trigger everyone to "Protect Freedom!" every time they see warning stripes, caution road signs, triangular hazard signs, the colour "caution yellow", orange road cones, high-visibility clothing, yellow vests, and Max Headroom.

See also:

• Wikipedia: High-visibility clothing
• DuckDuckGo: yellow vests
• Wikipedia: Yellow vests protests
• Wikipedia: Yellow vests movement (Canada)
• Wikipedia: Voluntaryism
• Wikipedia: Anarcho-capitalism
• Wikipedia: Gadsden flag

Brand usage

Accessibility

Amateurs to professionals, anyone may apply, design, draw, make, paint, and/or purchase warning stripes to decorate for any "Protect Freedom!" design purpose.

Stripe design utility

Good graphic designers embrace pros and cons of design limitations. For example, the 45 degree diagonal warning stripes may feature energetic dynamic diagonal text, one way or the other, interactively inviting readers to tilt heads. Or each stripe may contain separate compartmentalized fields of information, alone or in a series. Prominent titles, critical information, and graphics may be overlaid without the diagonal skewing.

Core functions and goals

Section mirrored on WE Protect Freedom!

For maximum efficacy this WE Protect Freedom! defining and branding process requires revisiting and reconsidering our freedom groups' core functions and goals, including:

1. organize, engage, and network our members, groups, actions, events, and resources
2. clearly communicate and openly share our fundamental values, concerns, information, and ambitions
3. expand growth of members, alliances, public awareness/visibility, community abilities, and community resources

Understanding and organization of these core functions can be shared clearly outlining our mission, among members as well as the public, be printed in materials, documented online, referenced in press releases, and apply to fundraising merchandise to greater or lesser extents.

Initial brand usage ideas

This wish list may just be hopeful dreaming or only the beginning of greater things. Obvious top priority items to start with are business cards, pamphlets, banners, postcards, stickers, T-shirts, flags - and bandanas.

Outreach material

Main article: WE Protect Freedom!/Outreach material

Once Branding development for the WE Protect Freedom! communities are settled upon it is inherently necessary to effectively utilize the new brand. First usage will be for business cards, pamphlets, banners, flyers, postcards, or other outreach materials - as well as a Welcome wiki-page for newcomer introductions and information. This wiki-page is for discussing, developing, and organizing that content (not for branding in media productions or on merchandise).

The Business cards sub-section was relocated.

Main article: WE Protect Freedom!/Business card development

Bandanas

Bandanas are small and easy to distribute, easy to hide/expose, easy to wear and self-identify (like boy scouts or the original red-necks), easy to tie on something, easy to wave high, easy to use as a flag/sign, etc.

See also:

• 2024-09-21 Million Person March
• Category:Bandanas

Pros and DIY

Items may be professionally produced, downloadable to be self-printed, and/or hand-made.

Store(s)?

Hopefully sooner than later, we may establish an online store and/or retail storefront to sell merchandise for fundraising (see #Support below).

Banner and sign design goals

Generally, always improve and evolve towards excellence.

1. enthusiastically motivate
2. energetically act
3. effectively get results
4. efficiently economize
5. elegantly refine
6. be emulated and inspire others

All wording should be as clear, concise, and compelling as possible.

1. catch attention
2. communicate clearly
3. communicate concisely
4. compel action
5. compel participation
6. identify the cause
7. identify the event
8. identify the group
9. please the eye
10. reuse ideally
11. share more information

A well-designed banner or sign can work on several levels.

1. Graphically grab your attention!

   with bold colours, striking graphic design, and optional strong cartoon, emoji, graphic, image, meme, and/or photo that is clear and concise from a distance.

2. Large text: Bold positive statement of who we are and/or what's going on.
3. Medium text: Sub-statement(s) providing more details, ideally in a catch phrase.
4. Medium text: Contacts, information, networks, and online resources.
   • Medium text (including contact info) should easily be readable and photographable.
5. Small text: Expanded-statements, information, and questions to make folks think.
6. Reusable for as many events as possible.
   • Omit custom or variable specifics such as dates, names, and/or places that will change.

Ideally the entire layout should be balanced, the small text should not detract from the large statement, and it should all work harmoniously from near or far.

The bold stripe design may be utilized to segment information within it.

Print ideas

• banners and signs
• book cover designs
  • for Canadian Constitution (a free download PDF e-book) to mass-print collectable hardcopies to sell
  • contact book, gardening guides, health guides, herb guides, walkie-talkie manuals, etc
• business cards
• button-pins
• flags
• flyers
• pamphlets
• postcards
• posters
• stickers

Merchandise ideas

• 3D printed stuff
• badges-patches
  • detachable Velcro badge-patches
• bags
  • backpacks, messenger bags, shopping bags
• bandanas
• banners & signs
• beverage containers
  • cozies, cups, mugs, shot glasses, thermoses, water bottles
• bobble-heads
• button-pins
• clipboards (see #Communicative signaling above)
• Faraday cage items (printed with motif)
  • bandanas, boots, caps, gloves, hats, hoodies, overalls, phone pouches
• flags
• hats
  • ball caps (Team Freedom!), cowboy hats, fedoras, knit caps, sun hats
• jackets
  • casual, rain shells, windbreakers, winter jackets
• postcards
• posters
• shirts
  • bowling shirts, hoodies, polo shirts, sweatshirts, T-shirts
• stickers
• umbrellas

Sketched variations

• 

  Business card ideas #1

• 

  Business card ideas #2

• 

  Business card ideas #3

• 

  Business card ideas #4

• 

  Business card ideas #5

• 

  Stripe variations #1

• 

  Stripe variations #2

• 

  Stripe variations #3

• 

  Postcard ideas #1

• 

  Postcard ideas #2

• 

  Logo ideas #1

• 

  Logo ideas #2

Logo design variations

• 

  Protect Children! Logo v1A

• 

  Protect Children! Logo v1A Grey, printer friendly

• 

  Protect Freedom! Logo v1A

• 

  Protect Freedom! Logo v1A Grey, printer friendly

• 

  Protect Freedom! Logo v1A Maple in "O"

• 

  Protect Freedom! Logo v1B Maple replaces "O"

• 

  Protect Freedom! Logo v1C Maple behind large

• 

  WE Protect Freedom! Logo v1A

Business card design variations

• 

  Protect Children! Business Cards v1B

• 

  Protect Farmers! Business Cards v1B

• 

  Protect Freedom! Business Cards v1A

• 

  Protect Freedom! Business Cards v1A Maple in "O"

• 

  Protect Freedom! Business Cards v1B

• 

  Protect Freedom! Business Cards v1B Maple in "O"

• 

  Protect Freedom! Business Cards v1C Back

• 

  Protect Freedom! Business Cards v1E back

Pamphlet design variations

• 

  Protect Freedom! pamphlet layout back v2.

• 

  Protect Freedom! pamphlet layout front v2.

• 

  Protect Freedom! pamphlet back v3A.

• 

  Protect Freedom! pamphlet front v3A.

• 

  Protect Freedom! pamphlet back v3B.

• 

  Protect Freedom! pamphlet front v3B.

Potential future variations

• Protect Autonomy! Business Cards v1B.png
• Protect Communications! Business Cards v1B.png
• Protect Discourse! Business Cards v1B.png
• Protect Food! Business Cards v1B.png
• Protect Health! Business Cards v1B.png
• Protect Housing! Business Cards v1B.png
• Protect Inquiry! Business Cards v1B.png
• Protect Mobility! Business Cards v1B.png
• Protect Nature! Business Cards v1B.png
• Protect Privacy! Business Cards v1B.png
• Protect Rights! Business Cards v1B.png
• Protect Sovereignty! Business Cards v1B.png
• Protect Speech! Business Cards v1B.png
• Protect Technology! Business Cards v1B.png
• Protect Wealth! Business Cards v1B.png
• Protect Work! Business Cards v1B.png